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Name | Symbol | Market | Type |
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Toyota Motor Corporation | NYSE:TM | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
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-4.54 | -1.96% | 227.24 | 228.03 | 226.73 | 227.51 | 329,111 | 23:45:52 |
Toyota Will Showcase the All-New 2024 Tacoma through Advertising, Live Content and Fan Experiences
PLANO, Texas, Feb. 2, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) today unveiled a series of announcements and experiences as part of its first Super Bowl activation as the Official Automotive Partner of the NFL.
Among the content that Toyota will host in its footprint include partnerships with top-rated podcasts "Green Light with Chris Long" and "The Dave Chang Show."
Additional programming includes hosting a panel on the heritage and future of Latinos in football along with a partnership with fellow NFL partner Frito-Lay.
"We see our comprehensive Super Bowl activation as a way to amplify our NFL partnership. Fans can get closer to the sport they love and we can create experiences and content to help us unveil the exciting new Toyota Tacoma as it begins rolling into dealerships this month." said Michael Tripp, group vice president, Toyota division marketing. "Our relationship with both Eli and Brock began at the regional marketing level and now we're proud to have them both along for the ride as national partners."
Toyota trucks will also play a sponsorship role in declaring the most powerful players in the NFL at the Pro Bowl Games on February 4 at Camping World Stadium in Orlando, FL. Toyota will sponsor the Tug-of-War skill game that will air as part of the Pro Bowl Games' presentation on ESPN, ABC, Disney XD, ESPN+, ESPN Deportes and NFL. Two Toyota vehicles will be positioned to frame the competition's two battling teams of players while the brand also advertises within the game broadcast with multiple spots.
At a regional level, Toyota also currently sponsors eleven NFL teams through its network of dealer associations. Local activations will be driven by Toyota's 1,200+ dealers across the U.S. Together, these partnerships will bring the shared mission of Toyota and the NFL into the living rooms and communities of fans across the nation.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com.
About the NFL: The National Football League is America's most popular sports league, comprising 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.
Media Contacts:
Toyota Motor North America
Sam Mahoney
Samuel.Mahoney@toyota.com
Gray Wolf on Behalf of TMNA
Shaun Clair
shaun@graywolfagency.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-signs-eli-manning-and-brock-purdy-as-national-partners-and-announces-plans-for-super-bowl-lviii-as-the-official-automotive-partner-of-the-nfl-302051507.html
SOURCE Toyota Motor North America
Copyright 2024 PR Newswire
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