Tasty Baking Company Brings Popular Tastykake Brand to Cleveland, Ohio

Tasty Baking Company Brings Popular Tastykake Brand to Cleveland, Ohio
To Support the Launch, All Fans Who Attend the Browns vs. Ravens Game on
December 21 Will Receive a Free Tastykake Sample and Coupon 


PHILADELPHIA, Dec. 19  /PRNewswire-FirstCall/ -- This Sunday, Tasty Baking
Company will no doubt score with fans when it brings its popular snack cake -
Tastykakes - to the Cleveland, Ohio market.

As part of its marketing support plan, Tasty Baking Company will partner with
the Cleveland Browns during their final home game of the season against the
Baltimore Ravens.

On Sunday, December 21 from 2:30 p.m. until the end of the game, Tastykake
delivery trucks will be in place near all of the Stadium's exits giving fans
free samples of Tastykakes.  In addition, coupons to purchase many of the
company's signature varieties, such as Butterscotch Krimpets and Peanut Butter
Kandy Kakes, will also be distributed.

Tastykakes are one of the Northeast Region's most beloved products.  The company
just recently expanded its marketing area West of Philadelphia through 23 new
direct-store-delivery routes.  These routes enable Tastykakes to be delivered
fresh to stores every day in the Cleveland area.

Bruce Popko, vice president, marketing & development for the Cleveland Browns,
is pleased to announce the partnership with Philadelphia-based Tasty Baking
Company.  "The Cleveland Browns are proud to announce the new marketing
partnership with Tastykake.  We hope that all fans will enjoy the sample of the
Tastykakes products," Popko said.

According to Vince Melchiorre, Tasty Baking Company's senior vice president and
chief marketing officer, the Cleveland market is an important one for the
company.

"This is a great day for us, and we're happy to be kicking off our marketing
efforts in Cleveland with the Cleveland Browns," Melchiorre said. "We are
confident consumers here will love Tastykakes as much as they do in the
Philadelphia region."

Tasty Baking Company (NYSE:TBC), founded in 1914 and headquartered in
Philadelphia, Pennsylvania, is one of the country's leading bakers of snack
cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia
and Oxford, Pennsylvania.  Tasty Baking Company offers more than 100 products
under the Tastykake brand name.  For more information on Tasty Baking Company,
visit http://www.tastykake.com/.  In addition, consumers can send Tastykake
products throughout the United States from the company website or by calling
1-800-33-TASTY. 

DATASOURCE: Tasty Baking Company



CONTACT:  Dava Guerin of Guerin Public Relations, [phone], or

[phone] (cellular), or Karla Arsena of Cleveland Browns,

[phone]



Web site:  http://www.tastykake.com/ 

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