Statement of Changes in Beneficial Ownership (4)

FORM 4

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

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3235-0287

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

1. Name and Address of Reporting Person * O'Boyle Carolyn L.	2. Issuer Name and Ticker or Trading Symbol BOSTON BEER CO INC [ SAM ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director                    _____ 10% Owner __X__ Officer (give title below)    _____ Other (specify below) Chief People Officer
(Last)          (First)          (Middle) ONE DESIGN CENTER PLACE, SUITE 850, C/O THE BOSTON BEER COMPANY	3. Date of Earliest Transaction (MM/DD/YYYY) 3/2/2020
(Street) BOSTON, MA 02210 (City)        (State)        (Zip)	4. If Amendment, Date Original Filed (MM/DD/YYYY)	6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security (Instr. 3)	2. Trans. Date	2A. Deemed Execution Date, if any	3. Trans. Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common	3/2/2020		A		2696.00 (1)	A	$370.90	2696.00 (2)	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Trans. Date	3A. Deemed Execution Date, if any	4. Trans. Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class A Common Stock Option	$370.90	3/2/2020		A		7030.00		3/1/2022 (3)	2/29/2024	Class A Common	7030.00	$0.00	7030.00	D

Explanation of Responses:
(1)	Represents a grant of Restricted Stock Units ("RSU's") under the Issuer's Employee Equity Incentive Plan. The RSU's will vest in four equal installments on the anniversary of the Grant Date in each of the years 2021 through 2024, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date.
(2)	The shares reported include 2,696 shares of restricted stock subject to vesting conditions.
(3)	This Performance-Based Stock Option was granted pursuant to the Issuer's EEIP on March 2, 2020. The extent to which the options may become exercisable will be dependent upon the Company achieving certain compounded annual growth rate targets based on net revenue growth in Fiscal Year 2021 over Fiscal Year 2019. The determination of the eligibility for vesting of these option shares will be made by the Compensation Committee before March 1, 2022.

Reporting Owners
Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
O'Boyle Carolyn L. ONE DESIGN CENTER PLACE, SUITE 850 C/O THE BOSTON BEER COMPANY BOSTON, MA 02210			Chief People Officer

Signatures
Michael G. Andrews under POA for the benefit of Carolyn L. O'Boyle		3/3/2020
**Signature of Reporting Person		Date