PROS Named to Constellation ShortList™ for Price Optimization and Constellation ShortList™ for Configure Price Quote (CPQ) for Eighth Consecutive Year

PROS Price Optimization and CPQ solutions ideal for organizations seeking to achieve exponential efficiency and transform their business models in the age of AI

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced it was named to the Constellation ShortList for both Price Optimization solutions and Configure, Price, Quote solutions. This marks the eighth consecutive year of validation for PROS and its ability to deliver transformative AI-driven commerce solutions that help accelerate sales and fuel profitable growth.

“Today’s B2B buyers expect seamless, dynamic, and highly personalized purchasing experiences across any channel, making traditional pricing and selling approaches increasingly ineffective,” said Nadine Pyter, Vice President of Product and Solution Marketing, PROS. “PROS solutions, with AI at the core, optimize pricing in real-time and equip sales teams with data-driven insights and prescriptive recommendations to deliver precise, optimized offers instantly. By transforming pricing and selling into a strategic advantage, PROS empowers businesses to drive revenue growth, improve margins, and exceed customer expectations in an increasingly digital and competitive landscape."

Both solutions named to the Constellation ShortLists are part of the PROS Platform, a unified AI-powered SaaS platform that sits at the center of every customer offer – the intersection of product, price and place – enabling businesses to define, implement and optimize their omnichannel selling efforts:

• PROS Smart Price Optimization and Management enables businesses to optimize millions of unique prices in real-time by considering customer attributes, product availability, market conditions, and purchasing channels to deliver market-relevant pricing while maintaining a harmonized strategy for profitable growth.

• PROS Smart Configure Price Quote helps accelerate the sales cycle by enabling reps with collaborative quoting, creating interactive quotes in real-time while leveraging AI-driven capabilities to tailor product recommendations, identify cross-sell and upsell opportunities, and proactively mitigate churn risk.

“Many B2B businesses realize that omnichannel commerce is a business imperative and not an option, but businesses ready to differentiate in the market are looking to deliver more engaging and collaborative commerce experiences,” said Liz Miller, Vice President and Principal Analyst, Constellation Research. “PROS solutions continue to evolve to meet the needs of today’s B2B companies in managing their omnichannel reality, harnessing data and AI-powered insights to deliver on real-time pricing, easy configurations and interactive quoting. By equipping businesses with the tools to enhance efficiency, profitability, and customer experience, PROS continues to stand out as a leader in the evolving B2B commerce landscape."

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research.

For more information on PROS solutions visit www.pros.com. To view PROS latest analyst reports, visit pros.com/learn/analyst-reports.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.

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PROS Media Contact Amy Williams [phone] [e-mail]