Piper Jaffray Companies (NYSE:PJC)
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Piper Jaffray Completes Seventh Bi-Annual 'Taking Stock With
Teens' National Study of Generation Y Shopping Behavior and Brand Preferences
Teens' and Parents' Spending Increases Year-Over-Year; Abercrombie & Fitch Rated
Teens' Favorite Brand
MINNEAPOLIS, April 8 /PRNewswire-FirstCall/ -- Piper Jaffray & Co. Senior
Retail Analyst Jeff Klinefelter today released the results of his seventh
bi-annual proprietary research survey on teen spending habits and retail brand
perception, titled "Taking Stock With Teens." Klinefelter conducted mall
research field trips with more than 700 teens from 15 high schools in 12 states
across the country and one province of Canada. Overall, the survey shows that
year-over-year spending increased on fashion products, particularly apparel and
accessories.
"We believe that the apparel recovery continues to gain momentum due to the
increase in spending year-over-year as well as the growing diversity of brand
preferences," said Klinefelter. "We are also very encouraged by the increase in
spending by the young men in our survey as sales of young men's product have
been a challenge for many retailers during the past two years."
Brand Preferences Survey Results:
Klinefelter surveyed teens on their favorite places to shop as well as their
spending habits. Based on their responses, Abercrombie & Fitch (ANF, Outperform,
$36.10, #) remains the most frequent overall destination for the sixth survey in
a row, grabbing 13 percent of the total votes, which is an increase from 12
percent in the fall 2003 survey. In second place is American Eagle Outfitters
(AEOS, Outperform, $27.99, #) and in third is Pacific Sunwear of California
(PSUN, Outperform, $23.93, #).
In addition, Limited's Express unit (LTD,Market Perform, $21.02, #) ranked
fourth this spring and Abercrombie's Hollister concept was fifth. These two
brands ranked similarly in the fall 2003 survey.
"Overall we believe the tide is turning in a long-standing decline in young
men's business with Abercrombie as a clear beneficiary," said Klinefelter. "We
believe this changing tide will help to boost Abercrombie's sales and earnings,
beyond consensus expectations."
Gen Y - Teen and Parent Spending Increases
Total spending on fashion products (apparel, shoes and accessories) increased by
3.4 percent to $1,447 per student annually on a year-over-year basis, as
compared to spring 2003. In addition, spending on fashion products by male
students increased 11.6 percent as compared to the spring 2003 survey and
increased by an even stronger 24 percent as compared to the fall 2003 season.
The female students increased spending nine percent year-over-year on fashion
products.
"We believe this recovery in young men's spending will continue to drive
comparable stores sales gains and margin recovery for several dual-gender
retailers during the next several quarters," said Klinefelter.
In addition to surveying students on their spending, Klinefelter also polled
their parents. Parents have increased the amount of money that they spend on
apparel for their teens by 59 percent as compared to spring 2003 and by 11
percent as compared to fall 2003. They have also increased the dollars they
spend on apparel for themselves by 88 percent, versus spring 2003 and by 19
percent, versus fall 2003.
Headquartered in Minneapolis, Piper Jaffray & Co., a subsidiary of Piper Jaffray
Companies, is a focused securities firm dedicated to delivering superior
financial advice, investment products and transactionexecution within selected
sectors of the financial services marketplace. The company operates through two
primary revenue-generating segments -- Capital Markets and Private Client
Services. Investment Research, an independent group reporting to the CEO,
supports clients of both segments. The firm serves corporations, government and
non-profit entities, and institutional investors on a national basis and serves
the financial advisory needs of private individuals predominantly across the
western halfof the United States. The firm has over 2900 employees in 111
offices in 23 states across the country and in London, England. For more
information about Piper Jaffray, visit us online at http://www.piperjaffray.com/
.
Since 1895. Member SIPC and NYSE.
Research Disclosures
The following disclosures apply to securities mentioned in this report if and as
indicated: (#) Piper Jaffray was making a market in the Company's securities at
the time this research report was published. Piper Jaffray will buy and sell the
Company's securities on a principal basis. (^) A Piper Jaffray analyst who
follows this Company or a member of the analyst's household has a financial
interest (a long equity position) in the Company's securities. (@) Within the
past 12 months Piper Jaffray was a managing underwriter of an offering of, or a
dealer manager of a tender offer for, the Company's securities or the securities
of an affiliate. (>) Piper Jaffray has received compensation for investment
banking services fromthe Company within the past 12 months. (