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Share Name | Share Symbol | Market | Type |
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Piper Jaffray Companies | NYSE:PJC | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 79.62 | 0 | 01:00:00 |
Piper Jaffray Companies (NYSE: PJC), a leading investment bank and asset management firm, completed its 35th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences amongst 6,000 teens across 40 U.S. states. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180410006093/en/
Piper Jaffray Taking Stock With Teens Survey, Spring 2018 (Graphic: Piper Jaffray).
For an infographic, podcasts and more information regarding the most recent survey, visit piperjaffray.com/teens.
“Our spring survey has shown an uptick in teen spending, which we believe mirrors the economic expansion we are experiencing broadly. Within a teen’s wallet, food is the top priority but video games (for males) and beauty (for females) are gaining share,” said Erinn Murphy, Piper Jaffray senior research analyst. “We are seeing strong signs of a brand cycle led by 1990s and streetwear styles with adidas, Vans, Supreme and Tommy Hilfiger as the most notable positive brand movers.”
Spring 2018 Key Findings
Spending & Shopping Behavior
Brand Preferences
The Piper Jaffray Taking Stock With Teens® survey is a semi-annual research project that gathers input from approximately 6,000 teens with an average age of 16.4 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Jaffray has surveyed more than 161,000 teens and collected over 42 million data points on teen spending.
* Source: Fung Global Retail & Technology
About Piper JaffrayPiper Jaffray Companies (NYSE: PJC) is a leading investment bank and asset management firm. Securities brokerage and investment banking services are offered in the U.S. through Piper Jaffray & Co., member SIPC and FINRA; in Europe through Piper Jaffray Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Jaffray Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Asset management products and services are offered through five separate investment advisory affiliates―U.S. Securities and Exchange Commission (SEC) registered Advisory Research, Inc., Piper Jaffray Investment Management LLC, PJC Capital Partners LLC and Piper Jaffray & Co., and Guernsey-based Parallel General Partners Limited, authorized and regulated by the Guernsey Financial Services Commission.
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© 2018 Piper Jaffray Companies, 800 Nicollet Mall, Suite 1000, Minneapolis, Minnesota 55402-7036
View source version on businesswire.com: https://www.businesswire.com/news/home/20180410006093/en/
Piper Jaffray CompaniesPamela Steensland, 612-303-8185analystmediarelations@pjc.com
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