Prime Hospitality Corp. to Offer 'Triple Points and Miles' Promotion for Prime Rewards Members

Prime Hospitality Corp. to Offer 'Triple Points and Miles'
Promotion for Prime Rewards Members 


FAIRFIELD, N.J., Sept. 16  /PRNewswire-FirstCall/ -- Prime Hospitality Corp.
(NYSE:PDQ) announced that beginning September 20, it will launch a "Triple
Points and Miles" promotion for members of the Prime Rewards frequent traveler
program.

This exciting promotion will award all Prime Rewards members with triple points
AND triple miles for stays anytime between September 20, 2004 and November 20,
2004, at all AmeriSuites, Wellesley Inns & Suites and Prime Hotels & Resorts.

The Prime Rewards program enables guests at AmeriSuites, Wellesley Inn & Suites
and Prime Hotels & Resorts to earn free points and airline miles for their
visits. Prime Rewards offers the fastest, easiest and most seamless way to earn
points and miles and the easiest redemptions. Members choose between mileage
with Alaska Airlines Mileage Plan(R), America West Flight Fund(R), American
Airlines AAdvantage(R), Delta SkyMiles(R), Continental One-Pass(R), United
Mileage Plus(R), or US Airways Dividend Miles(R). Prime Rewards members also
enjoy special benefits such as express reservations, free local calls, and
express check-in.

Jim Gard, Prime's Vice President of Marketing Services, says, "Most hotel
frequent guest programs run promotions that offer extra points or miles for
guest stays -- some even go as high as double points and/or miles. Prime
Rewards is outshining all of them by offering triple points and miles. This
promotion firmly demonstrates our gratitude to our members for staying with us.
Prime Rewards is one of the few programs offering both points and miles."

To publicize the promotion, Prime Hospitality has also launched a national
advertising campaign dubbed "Triple Decker". The campaign features images of
over-stuffed triple decker sandwiches to announce the promotion through
television and print advertising, sales brochures, communications to Prime
Rewards members, and property collateral.

Those wishing to become Prime Rewards members can find out more about the
program and enroll online at http://www.prime-rewards.com/. A dedicated
reservations hotline is also available at 866-PRIMERY (774-6379).

About Prime Hospitality - Prime Hospitality Corp., one of the nation's premiere
lodging companies, owns, manages, develops and franchises more than 240 hotels
throughout North America. The Company owns and operates three proprietary
brands, AmeriSuites(R) (all suites), PRIME Hotels & Resorts(R) (full-service)
and Wellesley Inns & Suites(R) (limited service). Also within Prime's portfolio
are owned and/or managed hotels operated under franchise agreements with
national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn.
Prime can be accessed over the Internet at http://www.primehospitality.com/. 

DATASOURCE: Prime Hospitality Corp.



CONTACT:  Media, Jeremy Zuck, Prime Hospitality Corp., [phone],





Web site:  http://www.primehospitality.com/ 



Company News On-Call:  http://www.prnewswire.com/comp/155593.html

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