Prime Hospitality Corp. Partners with Points International to Offer Points, Mileage and Merchandise exchange for Prime rewards M

Prime Hospitality Corp. Partners with Points International to
Offer Points, Mileage and Merchandise exchange for Prime rewards Members 


FAIRFIELD, N.J., Sept. 23  /PRNewswire-FirstCall/ -- Prime Hospitality Corp.
(NYSE:PDQ) announced today that it has partnered with Points International
Ltd., operator of The Points Exchange, to allow Prime Rewards members to
exchange points for merchandise and additional airline miles.

While Prime Rewards members already receive airline miles for dollars spent at
AmeriSuites, Wellesley Inns & Suites and Prime Hotels & Resorts, participation
in The Points Exchange expands their choices for airline miles and also allows
them to exchange points for merchandise and other retail items. Online retail
participants in the program include American Eagle Outfitters, Banana Republic,
Barnes & Noble, eBay (Anything Points), Eddie Bauer, JCPenney, JCrew, Macys,
Spiegel, Starbucks, The Home Depot and Williams Sonoma. Through the
user-friendly points.com website, members can also make exchanges for gift
certificates and track their account balances in other loyalty programs.
Partner airline programs include Air Canada (Aeroplan), Alaska Airlines
(Mileage Plan), America West Airlines (FlightFund(R)), American Airlines (the
AAdvantage(R) program), Delta Air Lines (Sky Miles(R)), US Airways (Dividend
Miles) and others.

"In looking for ways to make the Prime Rewards program as competitive and
attractive as possible, we wanted to offer our members the opportunity to
further leverage their points and miles," said Jim Gard, Prime's Vice President
of Marketing Services. "We have steadily added service providers to our own
loyalty program, with whom our members can redeem points and miles, and now we
have greatly expanded their options through our participation in The Points
Exchange."

"The Points International team is delighted to welcome Prime Hospitality to our
growing list of partners on the Points Exchange," said Rob MacLean, CEO of
Points International. "With the millions of members of our other loyalty
program partners in the Exchange, this new relationship offers exciting
benefits and added utility for Prime Rewards members, and continues the
successful acquisition of important new partner relationships for Points."

About Prime Hospitality -- Prime Hospitality Corp., one of the nation's
premiere lodging companies, owns, manages, develops and franchises more than
240 hotels throughout North America. The Company owns and operates three
proprietary brands, AmeriSuites(R) (all suites), PRIME Hotels & Resorts(R)
(full-service) and Wellesley Inns & Suites(R) (limited service). Also within
Prime's portfolio are owned and/or managed hotels operated under franchise
agreements with national hotel chains including Hilton, Sheraton, Hampton, and
Holiday Inn. Prime can be accessed over the Internet at
http://www.primehospitality.com/.

About Points International -- Points operates the only independent loyalty
points exchange -- at http://www.points.com/ -- allowing consumers to exchange
points and miles from one participating loyalty program to another to achieve
the rewards they want faster than ever before. Points Exchange(R) has, to date,
attracted close to 40 partners, including industry leaders eBay (Anything
Points), American Airlines (the AAdvantage(R) program), InterContinental Hotels
(Priority Club(R) Rewards), Air Canada (Aeroplan), Delta Air Lines (Sky
Miles(R)), Imperial Oil (Esso Extra), GiftCertificates.com(TM), Fairmont Hotels
& Resorts, Cathay Pacific Airways (Asia Miles(R)), America West Airlines
(FlightFund(R)), Alaska Airlines (Mileage Plan), Sprint, JCPenney(R) and many
more. Points International shares trade on the Toronto Stock Exchange (TSX)
under the symbol PTS. 

DATASOURCE: Prime Hospitality Corp.



CONTACT:  Jeremy Zuck of Prime Hospitality Corp., [phone], or





Web site:  http://www.points.com/ 

Web site:  http://www.primehospitality.com/ 

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