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Prime Hospitality Converts First of 12 Wyndham Properties to
PRIME Hotels & Resorts Brand
Salt Lake City Hotel Signals Start of Coast to Coast Brand Expansion
FAIRFIELD, N.J., May 12 /PRNewswire-FirstCall/ -- Prime Hospitality Corp. ,
today announced the conversion of the first of 12 Wyndham properties to its new
upscale, full-service hotel brand, PRIME Hotels & Resorts. The PRIME Hotel
Salt Lake City Convention Center becomes the fourth hotel in the developing
brand, with 11 more Wyndham conversions transitioning over the next two months.
The Wyndham conversions bring to the PRIME Hotels & Resorts brand 12 new hotels
in eight states, adding 2,321 more rooms and 48,229 square feet of meeting
space. Upon completion, the hotel chain will boast 15 properties in major
markets coast to coast, including Atlanta, Seattle, San Diego, northern New
Jersey and Phoenix.
"With the economy on the rebound, it is the ideal time for us to move forward
with our plans to build a nationwide, full-service brand that is driven by
customer preference, quality and service," says A. F. Petrocelli, the Chairman
and CEO of Prime Hospitality Corp. "We are right on target to strategically
expand our portfolio, with a new conversion averaging every week over the next
few months."
As part of the brand's bold move into the full service hotel arena, and to
differentiate itself in that marketplace, PRIME Hotels & Resorts is providing
free and unlimited Internet access at all of its properties. Furthermore, as
members of the Prime Rewards loyalty program, guests staying at PRIME Hotels &
Resorts can choose their own, favorite Welcome Amenities that will be in their
guestroom awaiting their arrival! Prime Rewards members also earn both points
and miles for FREE nights and FUN flights as a participant in its Prime Rewards
loyalty program.
Nestled in a valley bounded by the Wasatch Mountains, the PRIME Hotel Salt Lake
City Convention Center is ideally located adjacent to the Salt Palace
Convention Center and close to shopping, dining, the Delta professional sports
Center, Gateway Open-Air Mall, Temple Square and the Family History Library.
Seven world-class ski resorts are under an hour's drive.
The 381 guest rooms and seven suites boast a contemporary design, featuring an
expansive work area, award-winning Herman Miller(R) Aeron(R) chair seating,
two-line speaker phones and high speed Internet connection. In addition to
15,000 square feet of meeting space, the property features a fitness center,
indoor heated pool, sauna and whirlpool, business center and airport shuttle.
The signature High Rock Steakhouse, with its views of majestic mountains, wood
paneled walls and comfortable atmosphere, serves slow-roasted Prime Rib, Prime
steaks, fresh seafood, pastas and daily specials. The High Rock Lounge features
a cigar lounge, an extensive selection of top microbrews, light snacks,
appetizers, sandwiches and salads.
Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January
2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel &
Conference Center - Saratoga Springs, NY. In March of this year, the chain
expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and
the Radisson Suites, Secaucus, NJ. The Wyndham conversions will bring the
PRIME Hotels & Resorts hotel count to 15 properties coast to coast.
In December 2003, Prime Hospitality Corp. entered into a management agreement
with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12
full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts
chain. The agreement became effective on January 1, 2004 for the AmeriSuites
hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels. Also, as
part of the agreement, HPT will provide $25 million during the first two years
to pay for re-branding and other capital improvements on the 36 hotels.
Prime Hospitality Corp., one of the nation's premiere lodging companies, owns,
manages, develops and franchises more than 250 hotels throughout North America.
The Company owns and operates three proprietary brands, AmeriSuites(R)
(all-suites), PRIME Hotels & Resorts(SM) (full-service) and Wellesley Inns &
Suites(R) (limited service). Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national hotel chains
including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed
over the Internet at http://www.primehospitality.com/.
For reservations, call (866) 864-3649 or visit
http://www.primehotelsandresorts.com/.
DATASOURCE: Prime Hospitality Corp.
CONTACT: Taryn Schneider, +1-954-563-7902, or
, for Prime Hospitality Corp.
Web site: http://www.primehospitality.com/
http://www.primehotelsandresorts.com/
Company News On-Call: http://www.prnewswire.com/comp/130238.html