PRIME Hotels & Resorts Concludes Conversions of 12 Wyndham Properties Coast to Coast

PRIME Hotels & Resorts Concludes Conversions of 12 Wyndham
Properties Coast to Coast
Bloomington/Minneapolis Airport Hotel Re-Flagging Brings Property Count to 15
Full-Service Properties Nationwide 


FAIRFIELD, N.J., July 13  /PRNewswire-FirstCall/ -- Prime Hospitality Corp.
(NYSE:PDQ) announced that with the conversion of the Wyndham Minneapolis
Airport Hotel to PRIME Hotel Bloomington/Minneapolis Airport on July 6, PRIME
Hotels & Resorts has completed the re-branding of 12 former Wyndham hotels to
the full-service hotel chain.

The final conversion brings the chain's hotel count to 15 properties in major
markets coast to coast, including Atlanta, Seattle, Minneapolis, Nashville, San
Diego, northern New Jersey and Phoenix.

"In the beginning of last year, we launched the PRIME Hotels & Resorts brand
with just one property on the east coast, and today we have successfully and
strategically grown the chain to 15 hotels across the nation," states A. F.
Petrocelli, Chairman and CEO of Prime Hospitality Corp.

He adds: "And in doing so, we are responding to our clients' needs and wants by
differentiating ourselves from other full-service hotel companies by offering
added value in the way of free high speed Internet access at all hotels, the
ability to earn both points and miles for stays as well as bonus miles, and
"Personal Choices" - special welcome amenities based on individual
preferences."

PRIME Hotel Bloomington/Minneapolis Airport is ideally located in the heart of
Bloomington's thriving corporate sector and surrounded by cultural and leisure
activities.  Within close proximity are the Mall of America, Mystic Lake
Casino, Valleyfair and downtown Minneapolis is 15 minutes away. Complimentary
shuttle service is offered to Minneapolis/St. Paul International Airport, which
is a 10-minutes ride, as well as to and from the Mall of America.

State of the art rooms feature large working areas, award-winning Herman
Miller(R) Aeron(R) chairs, cordless two-line phones, soft pillow top mattresses
and free wired or wireless high-speed Internet access. Other amenities include
an indoor heated swimming pool and whirlpool, fitness center, gift shop,
business center, 8,532 square feet of meeting and event space. The TerraNova
Cal-Ital Bar & Grille serves Northern Californian and classic Italian fare and
drinks are served in the Library Lounge.

As part of the brand's move into the upscale full-service hotel arena, and to
differentiate itself in that marketplace, PRIME Hotels & Resorts is providing
free and unlimited wired and wireless, high-speed Internet access at all of its
properties.  Furthermore, as members of the Prime Rewards loyalty program,
guests staying at PRIME Hotels & Resorts can enjoy PRIME Personal Choices by
selecting their own, favorite Welcome Amenities that will be in their guest
room upon their arrival.  Prime Rewards members also earn both points and miles
for FREE nights and FUN flights as a participant in its Prime Rewards loyalty
program.  Members will also earn a minimum of 500 airline miles per stay.

Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January
2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel &
Conference Center-Saratoga Springs, NY.  In March of this year, the chain
expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and
the Radisson Suites, Secaucus, NJ. In the past two months it converted 12
Wyndham hotels (Salt Lake City, UT; Sunnyvale, CA; San Diego, CA; Nashville,
TN; Atlanta, GA; three in Phoenix, AZ; Minneapolis, MN; Chicago/Naperville, IL
and two in Seattle, WA) to the PRIME Hotels & Resorts brand, which added 2,321
new rooms and 84,692 square feet of meeting and event space.

In December 2003, Prime Hospitality Corp. entered into a management agreement
with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12
full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts
chain.  The agreement became effective on January 1, 2004 for the AmeriSuites
hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels. Also, as
part of the agreement, HPT will provide $25 million during the first two years
to pay for re-branding and other capital improvements on the 36 hotels.

Prime Hospitality Corp., one of the nation's premiere lodging companies, owns,
manages, develops and franchises more than 250 hotels throughout North America.
 The Company owns and operates three proprietary brands, AmeriSuites(R)
(all-suites), PRIME Hotels & Resorts(sm) (full-service) and Wellesley Inns &
Suites(R) (limited service).  Also within Prime's portfolio are owned and/or
managed hotels operated under franchise agreements with national hotel chains
including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed
over the Internet at http://www.primehospitality.com/.

For reservations, call (866) WE-R-PRIME, or [phone], or visit
http://www.primehotelsandresorts.com/. 

DATASOURCE: Prime Hospitality Corp.



CONTACT:  Media, Taryn Schneider, [phone],

, for Prime Hospitality Corp.



Web site:  http://www.primehospitality.com/

http://www.primehotelsandresorts.com/ 



Company News On-Call:  http://www.prnewswire.com/comp/130238.html

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