NOWNESS, the Award-Winning Video Channel for Culture Enthusiasts, Celebrates Five-Year Anniversary

NOWNESS has experienced exponential growth in site visits around the world

Advances commitment to innovation through launch of video ratings

Announces winner of logo competition and features “Most Loved” films as part of week-long anniversary celebration

NOWNESS today announced the celebration of the five-year anniversary of its unique video platform, which has become a daily destination for culture enthusiasts and influencers across the globe. Since its launch, the site has experienced exponential growth, including increasing its unique monthly visitors by 100% and monthly video views by 200% in the last year alone.

"Over the past five years, NOWNESS’ pioneering approach and continual evolution has enabled the site to establish itself as the preeminent source for video and digital storytelling content, attracting a powerful global audience that includes some of the most influential and exciting names in arts and culture,” said Claudia Donaldson, NOWNESS’ Editor-in-Chief.

Winning Logo

As part of its week-long celebration, NOWNESS announced the winner of its Five-Year Anniversary Logo competition. The winning logo – which was selected from among 600 submissions and will appear throughout the week on NOWNESS.com – was created by Christian Heikoop, a design student from the Netherlands.

NOWNESS will also feature its “Most Loved” films for each year since the site’s launch, along with a series of daily exclusive films, throughout the week. Follow the celebration at #5yearsofNOWNESS.

Shared Ratings Enhances Personalization and Brings NOWNESS Community Together

Consistent with its commitment to continually enhance the user-experience, NOWNESS today unveiled a video rating function. The new feature offers viewers the ability to share their “personal rating” of NOWNESS content and to view a “community rating.” This builds on the site’s existing immersive functions to cultivate a truly personalized experience while enhancing the connection among the NOWNESS community.

A Milestone in NOWNESS’ Success

Claudia Donaldson added, “Today’s anniversary marks a milestone in the site’s success. We are thrilled to have grown our unique monthly visitors by 100% and monthly video views by 200% in the last year alone. Since our launch in 2010, NOWNESS’ evolution has included becoming a mobile-first video channel, launching global features through a Chinese-language site and the addition of video subtitles in nine languages, advancing functionality and community features, and increasing personalization, including the video rating function we unveiled today. We look forward to continue offering the most engaging and up-to-the-moment exclusive digital content in the areas of fashion and beauty, art and design, music, food, travel, and culture in the years ahead.”

About NOWNESS

NOWNESS, launched in 2010, is an award-winning video channel that serves as a daily resource for the culturally curious by premiering inspiring stories from the forefront of contemporary culture and global lifestyle. Collaborating with the world's foremost designers, creatives and thinkers, NOWNESS is dedicated to being a vital instrument for experiencing high-end culture digitally. NOWNESS has been recognized with Webby Awards for Best Cultural Blog (2014) and Best Fashion Website (2011), WWD Japan's Best Fashion Media Award (2011), a Clio Award for Best Interactive Website (2011), and a Lovie Award for Best Lifestyle Website (2013). In 2012, NOWNESS launched a Chinese-language version, which made it a true dual language channel. NOWNESS is part of LVMH Moet Hennessy Louis Vuitton, the world's leading luxury group.

www.NOWNESS.com

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