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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| MasterCard Incorporated | NYSE:MA | NYSE | Common Stock |
| Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|
| 3.60 | 0.82% | 444.70 | 445.26 | 436.90 | 444.85 | 1,817,000 | 18:18:10 |
From May 2019 to May 2024
By Josh Beckerman
MasterCard Inc. agreed to acquire Applied Predictive Technologies, an analytics software that helps companies gauge things like pricing, marketing and merchandising, for $600 million, a deal it says helps differentiate its services to merchants.
APT helps companies tailor investments and attempt to boost their earnings by using analytics to design, measure and calibrate marketing and merchandising.
MasterCard said the deal would complement its recent acquisition of 5One, a London-based retail consulting and analytics firm.
APT's customers include companies across a number of industries and it has offices around the world.
The deal is expected to close in the second quarter.
MasterCard, which has posted positive results recently as U.S. consumers continue to recover, is looking to expand into markets dominated by rival Visa Inc.
Write to Josh Beckerman at josh.beckerman@wsj.com
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