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Share Name | Share Symbol | Market | Type |
---|---|---|---|
LL Flooring Holdings Inc | NYSE:LL | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 0.8438 | 0 | 00:00:00 |
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
(Rule 14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
Filed by the Registrant ☐
Filed by a Party other than the Registrant ☒
Check the appropriate box:
☐ | Preliminary Proxy Statement |
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
☐ | Definitive Proxy Statement |
☒ | Definitive Additional Materials |
☐ | Soliciting Material Under § 240.14a-12 |
LL FLOORING HOLDINGS, INC.
(Name of Registrant as Specified In Its Charter)
F9 INVESTMENTS, LLC
THOMAS D. SULLIVAN
JOHN JASON DELVES
JILL WITTER
(Name of Persons(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
☒ | No fee required |
☐ | Fee paid previously with preliminary materials |
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11 |
On May 31, 2024, F9 Investments, LLC, a Florida limited liability company (F9), launched a website in connection with the solicitation of shareholders of LL Flooring Holdings, Inc. (the Company), which is available at www.LLGroove.com (the Website). Copies of the materials posted to the Website are filed herewith as Exhibit 1.
On May 31, 2024, F9 issued a press release (the Press Release) and a letter to shareholders (the Shareholder Letter and, together with the Press Release, the Materials) related to Company, which F9 also simultaneously published to the Website. A copy of the Press Release is filed herewith as Exhibit 2 and a copy of the Shareholder Letter is filed herewith as Exhibit 3. From time to time, F9 or its fellow participants in the proxy solicitation may publish the Materials, or portions thereof, on social media channels relating to the Company and they may otherwise disseminate the Materials from time to time.
EXHIBIT 1
EXHIBIT 2
F9 INVESTMENTS HIGHLIGHTS LL FLOORINGS DANGEROUS PATTERN OF
UNDERPERFORMANCE AND FAILED OPERATIONAL STRATEGY
DUE TO INEFFECTIVE LEADERSHIP
Under Current Board, LLs Stock Price is Down More Than 63%, 93%, and 83% on a 1-, 3-, and 5-Year Basis, Respectively
F9 Urges Shareholders to Vote the GOLD Proxy Card FOR Its Three Highly Qualified Director Nominees Tom Sullivan, Jason Delves, and Jill Witter Who Are the Right Individuals
to Restore Value to LL Flooring
F9 Files Definitive Proxy Materials and Mails Letter to LL Flooring Shareholders
F9 Launches www.LLGroove.com
FRANKLIN, Tenn. May 31, 2024 F9 Investments, LLC (F9), which together with its affiliates collectively owns approximately 8.85% of LL Flooring Holdings, Inc. (LL Flooring or the Company) (NYSE: LL) common stock and is the Companys largest shareholder, today filed definitive proxy materials with the Securities and Exchange Commission (SEC) for the election of three highly qualified, independent director candidates Thomas D. Sullivan, John Jason Delves, and Jill Witter to LL Floorings Board of Directors (the Board) at the Companys 2024 Annual Meeting of Shareholders (the Annual Meeting) to be held on July 10, 2024.
In connection with the filing of definitive proxy materials, F9 is mailing a letter to LL Floorings shareholders urging them to hold the Board accountable for the Companys abysmal stock price performance on an absolute and relative basis, an ineffective operational strategy, tremendous waste of capital, and flawed strategic review process, among many other failures. The letter also highlights F9s three highly qualified director nominees, who will bring the experience, focus, relevant industry expertise and proper oversight required to put LL Flooring back on a path to success.
The full text of the letter is below and available at www.LLGroove.com.
May 31, 2024
Dear Fellow LL Flooring Shareholders,
As the largest shareholder in LL Flooring Holdings, Inc. (LL Flooring or the Company) (NYSE: LL), F9 Investments, LLC, together with its affiliates (collectively F9 or we), owns approximately 8.85% of the Companys common stock. We are deeply concerned about the severe value erosion of our investment and the utter lack of urgency and engagement demonstrated by the Companys entrenched Board of Directors (the Board).
LL Flooring has vastly underperformed its peer group and broader market indices by a shockingly wide margin over all relevant time periods, and the Companys stock price is down more than 57% this year alone. As a result of the Boards many failures, the survival of this former industry leader is now in extreme peril, further evidenced by the negative going concern opinion recently issued by the Companys auditors.
Simply put, shareholders deserve an immediate change of course. Accordingly, we have nominated three highly qualified directors to LL Floorings Board in connection with the upcoming 2024 Annual Meeting of Shareholders, scheduled for July 10, 2024.
By way of background, F9 is a sophisticated private investment firm with a strong track record of creating enduring value at leading building products and home improvement businesses, including Cabinets To Go, Southwind Building Products and F9 Builder Services, which provides end-to-end solutions to builders. F9 was founded and is solely owned by industry veteran, serial entrepreneur and investor, Tom Sullivan. Mr. Sullivan is also the founder and former CEO and Chairman of Lumber Liquidators, LL Floorings predecessor company, which he grew into the largest hardwood flooring retailer in the United States. When Mr. Sullivan left the company in 2016, Lumber Liquidators had become a publicly traded company with a $430 million market cap, 383 outlet stores in 46 states and Canada, and more than 2,000 employees. Since his departure, LL Floorings market cap has astonishingly dwindled to approximately $50 million, whereas F9s cost basis is $4.90 per share, ~200% above the current share price.
So, why are we here?
We are committed to halting the Companys dangerous downward spiral and restoring the business to its former prominence and profitability by instituting meaningful change to LLs Board. We are therefore nominating three highly qualified directors Tom Sullivan, Jason Delves, and Jill Witter who have a proven track record of successfully operating this and similar businesses under various market conditions. Moreover, they have an actionable, achievable plan to stabilize the business and position LL Flooring for long-term growth and shareholder value creation.
LL Floorings current Board has overseen abysmal stock price performance on an absolute and relative basis, an ineffective operational strategy, tremendous waste of capital, and flawed strategic review process, among many other failures.
LL Floorings financial performance continues to deteriorate rapidly across all metrics, including sales, profitability, and liquidity. Buried deep in its latest 10-Q filing with the SEC, the Company disclosed it has a going concern issue due to its inability to maintain compliance with its debt covenants. Rather than putting forth a plan to stop the bleeding, LL Floorings approach is to cover up its wounds with duct tape and hope things get better. Specifically, leaderships primary solution is to sell a single distribution center and potentially other long-term assets and seek additional financing to meet its obligations. However, this will only serve to increase expenses and further dilute shareholders.
All the while, in 2023, LL Flooring paid its entrenched directors a total of over $1.6 million, including $287,500 to the long-tenured independent Board chair under whose leadership the Companys stock price has declined an outrageous ~98%. Worse yet, the payments were not tied to performance and were approximately half in cash, furthering the misalignment with shareholders. In an unveiled, egregious display of atrocious corporate governance, on May 20, 2024, LL Flooring announced that the Board would forgo the equity component of its annual Board compensation but would continue to receive its cash payments.
Moreover, the Companys August 14, 2023, announcement that it would explore strategic alternatives appears to be nothing more than a thinly veiled effort by the Board to buy time to execute its hope and prayer strategy, and save the Board and managements lucrative jobs.
The Board has disclosed that it has received multiple premium offers from bona fide bidders, including F9, only to reject or ignore them as the Companys share price craters.
WHAT IS GOING ON IN THE LL BOARDROOM?
We believe the only way to protect and enhance the value of your investment is to elect F9s three director nominees Tom Sullivan, Jason Delves, and Jill Witter who have shareholders best interest at hand. This stands in stark contrast to the current boardroom where, appallingly, only one of nine directors complies with the Companys self-imposed director ownership requirement and the scant remaining shareholder capital is being wasted on high-priced legal and financial advisors to protect incumbent directors.
F9S NOMINEES ARE IDEALLY POSITIONED TO ADDRESS LLS CONSIDERABLE STRATEGIC, FINANCIAL, OPERATIONAL, AND GOVERNANCE CHALLENGES
Most importantly, as independent directors chosen by shareholders who have an ownership mentality, the F9 nominees would bring greater focus, alignment, and accountability to the boardroom. We believe that the election of these three individuals will assist in holding management and the Board accountable for their actions and ensure that the Company operates with a long overdue focus on shareholders by committing to driving performance, maintaining strong corporate governance, and creating meaningful shareholder value.
F9S NOMINEES PROVIDE EXPERTISE, EXPERIENCE AND A COLLABORATIVE APPROACH TO ASSIST LLS BOARD IN RESTORING THE COMPANY TO PROMINENCE
LL Flooring is in dire need of a lifeline. Shareholders should not expect meaningful change from a Board that has failed to deliver on its promises for years. Now is the moment to have your voice heard and to protect your investment.
VOTE ON THE GOLD PROXY CARD TODAY FOR F9S NOMINEES TOM SULLIVAN, JASON DELVES, AND JILL WITTER AND WITHHOLD ON ALL LL NOMINEES
Shareholders must act decisively to safeguard their investment. EVERY VOTE MATTERS NO MATTER HOW MANY SHARES YOU OWN. We urge shareholders to protect the value of their investment by voting for our nominees using the GOLD proxy card.
You can vote by Internet or by signing and dating the enclosed GOLD proxy card or GOLD voting instruction form and mailing it in the postage paid envelope provided. Do NOT vote using any white proxy card or voting instruction form you receive from LL Flooring. Please discard the white proxy card.
If you have any questions about how to vote your shares, please contact our proxy solicitor, Campaign Management, by telephone 1-(855) 264-1527 (shareholders) or (212) 632-8422 (banks & brokerages) or email at info@campaign-mgmt.com.
For more information, including voting instructions, visit our website www.LLGroove.com.
With your vote, we will be one step closer to ensuring LL Flooring is on a better path to creating lasting shareholder value.
We thank you for your support.
Sincerely,
Tom Sullivan Jason Delves Jill Witter
Solomon Partners Securities, LLC is serving as F9s financial advisor and Dentons US LLP is serving as its legal advisor.
DISCLAIMER
Except as otherwise set forth in this press release, the views expressed in this press release reflect the opinions of F9 Investments, LLC and its affiliates (F9) and are based on publicly available information with respect to LL Flooring Holdings, Inc. (LL or the Company). F9 recognizes that there may be confidential information in the possession of the Company that could lead it or others to disagree with F9s conclusions. F9 reserves the right to change any of its opinions expressed herein at any time as it deems appropriate and disclaims any obligation to notify the market or any other party of any such change, except as required by law. F9 disclaims any obligation to update the information or opinions contained in this press release, except as required by law. For the avoidance of doubt, this press release is not affiliated with or endorsed by LL.
This press release is provided merely as information and is not intended to be, nor should it be construed as, an offer to sell or a solicitation of an offer to buy any security nor as a recommendation to purchase or sell any security. Certain of the Participants (as defined below) currently beneficially own shares of the Company. The Participants and their affiliates may from time to time sell all or a portion of their holdings of the Company in open market transactions or otherwise, buy additional shares (in open market or privately negotiated transactions or otherwise), or trade in options, puts, calls, swaps or other derivative instruments relating to such shares.
Some of the materials in this press release contain forward-looking statements. All statements contained herein that are not clearly historical in nature or that necessarily depend on future events are forward-looking, and the words anticipate, believe, expect, potential, could, opportunity, estimate, plan, once again, achieve, and similar expressions are generally intended to identify forward-looking statements. The projected results and statements contained herein that are not historical facts are based on current expectations, speak only as of the date of these materials and involve risks, uncertainties and other factors that may cause actual results, performances or achievements to be materially different from any future results, performances or achievements expressed or implied by such projected results and statements. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of F9.
The estimates, projections and potential impact of the opportunities identified by F9 herein are based on assumptions that F9 believes to be reasonable as of the date of this press release, but there can be no assurance or guarantee (i) that any of the proposed actions set forth in this press release will be completed, (ii) that the actual results or performance of the Company will not differ, and such differences may be material, or (iii) that any of the assumptions provided in this press release are accurate.
F9 has neither sought nor obtained the consent from any third party to use any statements or information contained herein that have been obtained or derived from statements made or published by such third parties, nor has it paid for any such statements. Any such statements or information should not be viewed as indicating the support of such third parties for the views expressed herein. F9 does not endorse third-party estimates or research which are used herein solely for illustrative purposes.
Important Information
F9 Investments, LLC, Thomas D. Sullivan, John Jason Delves and Jill Witter (collectively, the Participants) filed a definitive proxy statement and accompanying form of gold proxy card (as supplemented and amended, the Definitive Proxy Statement) with the Securities and Exchange Commission (the SEC) on May 31, 2024 to be used in connection with the 2024 annual meeting of stockholders of the Company.
THE PARTICIPANTS STRONGLY ADVISE ALL STOCKHOLDERS OF THE COMPANY TO READ THE DEFINITIVE PROXY STATEMENT AND OTHER PROXY MATERIALS BECAUSE THEY CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS ARE AVAILABLE AT NO CHARGE ON THE SECS WEBSITE AT WWW.SEC.GOV AND F9S WEBSITE AT WWW.LLGROVE.COM. THE DEFINITIVE PROXY STATEMENT AND ACCOMPANYING PROXY CARD WILL BE FURNISHED TO SOME OR ALL OF THE COMPANYS STOCKHOLDERS. STOCKHOLDERS MAY ALSO DIRECT A REQUEST TO F9S PROXY SOLICITOR, CAMPAIGN MANAGEMENT, 15 WEST 38TH STREET, SUITE #747, NEW YORK, NY 10018. STOCKHOLDERS CAN E-MAIL INFO@CAMPAIGNMANAGEMENT.COM OR CALL TOLL-FREE: (855) 264-1527.
Information about the Participants and a description of their direct or indirect interests by security holdings or otherwise can be found in the Definitive Proxy Statement.
INVESTOR AND MEDIA CONTACTS
Investors:
Michael Fein
Campaign Management
(212) 632-8422
michael.fein@campaign-mgmt.com
Media:
Jonathan Gasthalter/Nathaniel Garnick
Gasthalter & Co.
(212) 257-4170
F9Investments@gasthalter.com
EXHIBIT 3
May 31, 2024
Dear Fellow LL Flooring Shareholders,
As the largest shareholder in LL Flooring Holdings, Inc. (LL Flooring or the Company) (NYSE: LL), F9 Investments, LLC together with its affiliates (collectively F9 or we), owns approximately 8.85% of the Companys common stock. We are deeply concerned about the severe value erosion of our investment and the utter lack of urgency and engagement demonstrated by the Companys entrenched Board of Directors (the Board).
LL Flooring has vastly underperformed its peer group and broader market indices by a shockingly wide margin over all relevant time periods, and the Companys stock price is down more than 57% this year alone. As a result of the Boards many failures, the survival of this former industry leader is now in extreme peril, further evidenced by the negative going concern opinion recently issued by the Companys auditors.
Simply put, shareholders deserve an immediate change of course. Accordingly, we have nominated three highly qualified directors to LL Floorings Board in connection with the upcoming 2024 Annual Meeting of Shareholders, scheduled for July 10, 2024.
By way of background, F9 is a sophisticated private investment firm with a strong track record of creating enduring value at leading building products and home improvement businesses, including Cabinets To Go, Southwind Building Products and F9 Builder Services, which provides end-to-end solutions to builders. F9 was founded and is solely owned by industry veteran, serial entrepreneur and investor, Tom Sullivan. Mr. Sullivan is also the founder and former CEO and Chairman of Lumber Liquidators, LL Floorings predecessor company, which he grew into the largest hardwood flooring retailer in the United States. When Mr. Sullivan left the company in 2016, Lumber Liquidators
had become a publicly traded company with a $430 million market cap, 383 outlet stores in 46 states and Canada, and more than 2,000 employees. Since his departure, LL Floorings market cap has astonishingly dwindled to approximately $50 million, whereas F9s cost basis is $4.90 per share, ~200% above the current share price.
So, why are we here?
We are committed to halting the Companys dangerous downward spiral and restoring the business to its former prominence and profitability by instituting meaningful change to LLs Board. We are therefore nominating three highly qualified directors Tom Sullivan, Jason Delves, and Jill Witter who have a proven track record of successfully operating this and similar businesses under various market conditions. Moreover, they have an actionable, achievable plan to stabilize the business and position LL Flooring for long-term growth and shareholder value creation.
LL Floorings current Board has overseen abysmal stock price performance on an absolute and relative basis, an ineffective operational strategy, tremendous waste of capital, and flawed strategic review process, among many other failures.
LL Floorings financial performance continues to deteriorate rapidly across all metrics, including sales, profitability, and liquidity. Buried deep in its latest 10-Q filing with the SEC, the Company disclosed it has a going concern issue due to its inability to maintain compliance with its debt covenants. Rather than putting forth a plan to stop the bleeding, LL Floorings approach is to cover up its wounds with duct tape and hope things get better. Specifically, leaderships primary solution is to sell a single distribution center and potentially other long-term assets and seek additional financing to meet its obligations. However, this will only serve to increase expenses and further dilute shareholders.
All the while, in 2023, LL Flooring paid its entrenched directors a total of over $1.6 million, including $287,500 to the long-tenured independent Board chair under whose leadership the Companys stock price has declined an outrageous ~98%. Worse yet, the payments were not tied to performance and were approximately half in cash, furthering the misalignment with shareholders. In an unveiled, egregious display of atrocious corporate governance, on May 20, 2024, LL Flooring announced that the Board would forgo the equity component of its annual Board compensation but would continue to receive its cash payments.
Moreover, the Companys August 14, 2023, announcement that it would explore strategic alternatives appears to be nothing more than a thinly veiled effort by the Board to buy time to execute its hope and prayer strategy, and save the Board and managements lucrative jobs.
The Board has disclosed that it has received multiple premium offers from bona fide bidders, including F9, only to reject or ignore them as the Companys share price craters.
WHAT IS GOING ON IN THE LL BOARDROOM?
We believe the only way to protect and enhance the value of your investment is to elect F9s three director nominees Tom Sullivan, Jason Delves, and Jill Witter who have shareholders best interest at hand. This stands in stark contrast to the current boardroom where, appallingly, only one of nine directors complies with the Companys self-imposed director ownership requirement and the scant remaining shareholder capital is being wasted on high-priced legal and financial advisors to protect incumbent directors.
F9S NOMINEES ARE IDEALLY POSITIONED TO ADDRESS LLS CONSIDERABLE STRATEGIC, FINANCIAL, OPERATIONAL, AND GOVERNANCE CHALLENGES
Most importantly, as independent directors chosen by shareholders who have an ownership mentality, the F9 nominees would bring greater focus, alignment, and accountability to the boardroom. We believe that the election of these three individuals will assist in holding management and the Board accountable for their actions and ensure that the Company operates with a long overdue focus on shareholders by committing to driving performance, maintaining strong corporate governance, and creating meaningful shareholder value.
F9S NOMINEES PROVIDE EXPERTISE, EXPERIENCE AND A COLLABORATIVE APPROACH TO ASSIST LLS BOARD IN RESTORING THE COMPANY TO PROMINENCE
LL Flooring is in dire need of a lifeline. Shareholders should not expect meaningful change from a Board that has failed to deliver on its promises for years. Now is the moment to have your voice heard and to protect your investment.
VOTE ON THE GOLD PROXY CARD TODAY FOR F9S NOMINEES TOM SULLIVAN, JASON DELVES, AND JILL WITTER AND WITHHOLD ON ALL LL NOMINEES
Shareholders must act decisively to safeguard their investment. EVERY VOTE MATTERS NO MATTER HOW MANY SHARES YOU OWN. We urge shareholders to protect the value of their investment by voting for our nominees using the GOLD proxy card.
You can vote by Internet or by signing and dating the enclosed GOLD proxy card or GOLD voting instruction form and mailing it in the postage paid envelope provided. Do NOT vote using any white proxy card or voting instruction form you receive from LL Flooring. Please discard the white proxy card.
If you have any questions about how to vote your shares, please contact our proxy solicitor, Campaign Management, by telephone 1-(855) 264-1527 (shareholders) or (212) 632-8422 (banks & brokerages) or email at info@campaign-mgmt.com.
For more information, including voting instructions, visit our website www.LLGroove.com.
With your vote, we will be one step closer to ensuring LL Flooring is on a better path to creating lasting shareholder value.
We thank you for your support.
Sincerely,
Tom Sullivan Jason Delves Jill Witter
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