- Statement of Changes in Beneficial Ownership (4)

FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES	OMB APPROVAL OMB Number: 3235-0287 Expires: February 28, 2011 Estimated average burden hours per response... 0.5
	Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940

1. Name and Address of Reporting Person * TURNEY SHAREN J	2. Issuer Name and Ticker or Trading Symbol LIMITED BRANDS INC [ LTD ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director                      _____ 10% Owner __ X __ Officer (give title below)      _____ Other (specify below) CEO/P VS Megabrand Int App Grp
(Last)          (First)          (Middle) THREE LIMITED PARKWAY	3. Date of Earliest Transaction (MM/DD/YYYY) 10/7/2010
(Street) COLUMBUS, OH 43230 (City)        (State)        (Zip)	4. If Amendment, Date Original Filed (MM/DD/YYYY)	6. Individual or Joint/Group Filing (Check Applicable Line) _ X _ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security (Instr. 3)	2. Trans. Date	2A. Deemed Execution Date, if any	3. Trans. Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.50 par value	10/7/2010		M		47785.0000	A	$8.3638	1452644.0000	D
Common Stock, $0.50 par value	10/7/2010		M		18750.0000	A	$11.5472	1471394.0000	D
Common Stock, $0.50 par value	10/7/2010		S (1)		66535.0000	D	$28.2000	1404859.0000	D
Common Stock, $0.50 par value	10/8/2010		M		61390.0000	A	$17.0928	1466249.0000	D
Common Stock, $0.50 par value	10/8/2010		M		29266.0000	A	$16.4391	1495515.0000	D
Common Stock, $0.50 par value	10/8/2010		S (1)		90656.0000	D	$29.0000	1404859.0000	D
Common Stock, $0.50 par value								500.0000	I	By Spouse IRA
Common Stock, $0.50 par value								2500.0000	I	Minor Child

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Trans. Date	3A. Deemed Execution Date, if any	4. Trans. Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option - Right to Buy	$8.3638   (2)	10/7/2010		M			47785.0000	(3)	3/31/2019	Common Stock, $0.50 par value	47785.0000	$0.0000	95575.0000   (2)	D
Stock Option - Right to Buy	$11.5472   (2)	10/7/2010		M			18750.0000	2/3/2007	2/3/2013	Common Stock, $0.50 par value	18750.0000	$0.0000	8658.0000   (2)	D
Stock Option - Right to Buy	$16.4391   (2)	10/8/2010		M			29266.0000	(4)	3/31/2018	Common Stock, $0.50 par value	29266.0000	$0.0000	30271.0000   (2)	D
Stock Option - Right to Buy	$17.0928   (2)	10/8/2010		M			61390.0000	2/2/2008	2/2/2018	Common Stock, $0.50 par value	61390.0000	$0.0000	11700.0000   (2)	D

Explanation of Responses:
( 1)	The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 17, 2010.
( 2)	Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9.
( 3)	Option vests 1/3 per year beginning on the first anniversary of the date of grant.
( 4)	Option vests 25% per year beginning on the first anniversary of the date of grant.

Reporting Owners
Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
TURNEY SHAREN J THREE LIMITED PARKWAY COLUMBUS, OH 43230			CEO/P VS Megabrand Int App Grp

Signatures
Robert J. Tannous, Attorney-in-Fact		10/11/2010
** Signature of Reporting Person		Date

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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