Limited Brands Reports March 2011 Sales

COLUMBUS, Ohio, April 7, 2011 /PRNewswire/ -- Limited Brands, Inc. (NYSE: LTD) reported a comparable store sales increase of 14 percent for the five weeks ended April 2, 2011, compared to the five weeks ended April 3, 2010.  The company reported net sales of $863.0 million for the five weeks ended April 2, 2011, compared to net sales of $746.9 million last year.

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The company reported a comparable store sales increase of 13 percent for the nine weeks ended April 2, 2011, compared to the nine weeks ended April 3, 2010.  The company reported net sales of $1.534 billion for the nine weeks ended April 2, 2011, compared to sales of $1.347 billion last year.  

To hear further commentary provided on Limited Brands' prerecorded March sales message, call 1-866-639-7583 (1-866-NEWS-LTD), or log onto www.LimitedBrands.com for an audio replay.  

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company.  The company operates 2,636 specialty stores in the United States and its brands are sold in more than 800 company-operated and franchised additional locations world-wide.  The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Limited Brands, Inc. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the March sales call involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control.  Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements.  Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements.  Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the March sales call:

• the highly competitive nature of the retail industry generally and the segments in which we operate particularly;
• consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;
• our reliance on foreign sources of production, including risks related to:
  • political instability;
  • duties, taxes, other charges on imports;
  • legal and regulatory matters;
  • volatility in currency exchange rates;
  • local business practices and political issues;
  • potential delays or disruptions in shipping and related pricing impacts;
  • the disruption of imports by labor disputes; and
  • changing expectations regarding product safety due to new legislation;
• stock price volatility;
• our failure to maintain our credit rating;
• our ability to service our debt;
• our ability to retain key personnel;
• our ability to attract, develop and retain qualified employees and manage labor costs;
• the inability of our manufacturers to deliver products in a timely manner and meet quality standards;
• fluctuations in product input costs;
• fluctuations in energy costs;
• increases in the costs of mailing, paper and printing;
• claims arising from our self-insurance;
• our ability to implement and maintain information technology systems;
• our failure to comply with regulatory requirements;
• tax matters; and
• legal and compliance matters.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the March sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in "Item 1A. Risk Factors" in our 2010 Annual Report on Form 10-K.

LIMITED BRANDS MARCH 2011

Comparable Store Sales Increase (Decrease):
	March 2011	March 2010	Year To Date 2011	Year To Date 2010
Victoria's Secret Stores	19%	19%	17%	15%
La Senza	(7%)	3%	(5%)	2%
Bath & Body Works	8%	12%	9%	11%
Limited Brands	14%	15%	13%	13%

Total Company-Operated Stores:
	Stores	Year-to-date		Stores
	Operating			Operating
	at 1/29/11	Opened	Closed	at 4/2/11
Victoria's Secret Stores	1,028	1	(8)	1,021
Bath & Body Works	1,606	-	(2)	1,604
Henri Bendel	11	-	-	11
Total United States	2,645	1	(10)	2,636
La Senza Canada	252	-	-	252
Bath & Body Works Canada	59	-	-	59
Victoria's Secret Canada	12	-	-	12
Total Limited Brands	2,968	1	(10)	2,959

SOURCE Limited Brands, Inc.

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