Limited Brands Announces New Leadership at La Senza

COLUMBUS, Ohio, March 18  /PRNewswire-FirstCall/ -- Limited Brands, Inc. (NYSE:LTD), parent company of La Senza, today announced the appointment of Joanne Nemeroff as president of La Senza.

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"We're committed to our Canadian operations and international expansion. Joanne is a results-driven leader with a successful history in retail that will serve us well in our continued growth of the La Senza brand," said Leslie H. Wexner, chairman of the board and chief executive officer of Limited Brands.

"I am looking forward to working with the La Senza team and Limited Brands as we continue to serve La Senza customers throughout the world with high-quality products at affordable prices," said Nemeroff.

Nemeroff joins La Senza from her position as group vice president of Aldo where she was responsible for their Spring, Globo and Feet First brands.  With more than 30 years in the business, her previous leadership and retail experience include leading Canadian retailers Reitman's and T. Eaton, as well as global brand expansion.

When she joins La Senza in April 2009, Nemeroff will oversee the La Senza Canadian and international businesses and will report to Martin Waters, executive vice president of international - Limited Brands.

ABOUT LA SENZA:

La Senza Corporation operates more than 326 La Senza Lingerie, La Senza Express, La Senza Spirit and La Senza Girl stores throughout Canada. In addition a further 487 La Senza and La Senza Girl stores are operated internationally in 45 other countries through its franchise-operated stores.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 3,015 specialty stores. The company's products are also available online at http://www.victoriassecret.com/, http://www.bathandbodyworks.com/, http://www.henribendel.com/ and http://www.lasenza.com/. 

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DATASOURCE: Limited Brands, Inc.



CONTACT:  Tammy Roberts Myers, Vice President, External Communications,

Limited Brands, [phone]



Web Site:  http://www.lasenza.com/ 

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