Share Name Share Symbol Market Type
L Brands, Inc. NYSE:LB NYSE Ordinary Share
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  +$0.13 +0.44% $29.77 $30.33 $29.71 $29.82 5,988,415 05:05:46

L Brands Explores Options for La Senza Chain

11/10/2018 1:28pm

Dow Jones News

L Brands, Inc. (NYSE:LB)
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   By Colin Kellaher 

L Brands Inc. (LB) on Thursday said it will pursue all alternatives for its La Senza lingerie and intimate-apparel chain as it focuses on its larger core businesses.

The Columbus, Ohio, parent of Victoria's Secret and Bath & Body Works said La Senza has 126 company-owned stores in North America and 188 noncompany-owned international stores.

L Brands last month said it would close Henri Bendel, the specialty retailer known for its signature brown-and-white bags, after the holiday season.

L Brands said it expects La Senza will post an operating loss of $40 million on revenue of about $250 million in 2018.

Shares of L Brands, which closed Wednesday at $28.52, rose about 4% to $29.65 in premarket trading Thursday.

Also Thursday, L Brands said comparable sales rose 5% in September, while total sales for the five-week period ended Oct. 6 rose 8% to $1.06 billion.


Write to Colin Kellaher at


(END) Dow Jones Newswires

October 11, 2018 08:13 ET (12:13 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.

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