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Share Name | Share Symbol | Market | Type |
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Kellanova | NYSE:K | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.22 | 0.36% | 61.78 | 62.35 | 61.38 | 61.47 | 1,969,203 | 01:00:00 |
Survey shows nearly 44% of people in the U.S. who snack late at night do it while in bed
CHICAGO, April 16, 2024 /PRNewswire/ -- Kellanova (formerly Kellogg Company) today announced the release of its 2024 Late-Night Snacking survey, which has shown that bedtime isn't just for sleep in America. In a survey of more than 1,000 U.S. adults conducted to better understand Americans' late-night snacking preferences, nearly 44% of the people who snack late at night do so while in bed – with 58% of adults ages 18-24 noting this is their location of choice for late-night snacks. The survey also found that late night nibblers favor cookies, ice creams and chips.
"As a leader in global snacking, with iconic brands like Pringles, Cheez-It, Pop-Tarts and Rice Krispies Treats, we're constantly looking for new ways to better understand our consumers," said Amjad Malik, Kellanova's Vice President of Insights & Analytics. "We already know people are snacking throughout the day, and we were interested in learning more about late-night snacking habits. While we aren't at all surprised that 30% of people snack late at night, we were surprised to learn where they are doing it – in the bedroom!"
The survey also found that among those snacking in bed:
The survey also found that men are more vulnerable to the late-night munchies than women, and that they more often crave spicy, sour, and bitter snacks over sweet choices. Of the women who snack late at night, 74% of them reported that they do so because they are bored and said that they more often crave sweet, salty, and gooey foods.
Other interesting findings include:
Survey interviews were conducted online, and the data was weighted to approximate a target sample of adults based on gender, age, income, race and region.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/left-no-crumbs-nearly-half-of-americas-late-night-snackers-do-it-in-bed-according-to-survey-302118038.html
SOURCE Kellanova
Copyright 2024 PR Newswire
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