Ad Age Names MRM//McCann Business-to-Business Agency of the Year

NEW YORK, Feb. 19, 2018 /PRNewswire/ -- MRM//McCann, a leading global customer relationship agency, was named by Ad Age as its 2018 Business-to-Business (B-to-B) Agency of the Year. The 2018 Ad Age Agency A-List special edition honors "the best work and brightest ideas in advertising and marketing."

"Being named Ad Age's B-to-B Agency of the Year is a remarkable achievement and a true testament to the talent, creativity and hard work of our entire team and our clients," said Kate MacNevin, MRM//McCann Global President and Chief Operating Officer. "We have been focused on helping our clients by expanding our expertise in unprecedented and unconventional ways, and we're honored that these accomplishments have been recognized."

In naming MRM//McCann, Ad Age cited the agency's strategic, creative and digital capabilities, as well as its new business record in 2017. Additionally, the publication said, "Gartner also moved MRM//McCann from 'challenger' to 'leader' in its 'Magic Quadrant for Global Digital Marketing Agencies' report in 2017, citing the agency's ability to transform client businesses around the customer and deliver measurable business impact as a result."

This honor comes on top of a period of explosive growth for MRM//McCann from the business, reputation and creative perspectives. This included the agency winning their first Cannes Lions Grand Prix as well as many other creative awards, including 12 additional Cannes Lions, three Effie Awards, two One Show wins, six CLIOS and one Webby Award. The agency also added a number of major clients last year, including becoming customer experience agency of record for BASF's North American agricultural products, digital agency of record for Sunovion's new Parkinson's disease treatment, agency of record for mortgage financing provider Fannie Mae, and global digital and multichannel marketing agency of record for GSK's respiratory products.

About MRM//McCann
MRM//McCann is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.

About the Ad Age Agency A-List
The Ad Age Agency A-List has been celebrating the best agencies in the advertising and marketing business since the mid-1970s. Publication editors make their selections based on elements including creativity, financial performance, innovation and the ability to build clients' businesses. The franchise expanded in recent years to honor a broader range of shops and reflect changes in the marketing and media business.

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