HSBC Named Most Innovative Bank Finalist in the Second Annual LendIt USA Fintech Industry Awards Competition

LendIt Fintech, one of the world’s leading events in financial services innovation, today announced that HSBC has been selected as a finalist in the prestigious Most Innovative Bank category for the LendIt Fintech Industry Awards. The Most Innovative Bank category finalists were awarded to banks that demonstrate industry leadership by embracing fintech and innovation to deliver a world class customer experience.

“We’re honored to be named a finalist and excited that our ambitious retail transformation initiative is garnering attention,” said Pablo Sanchez, Head of Retail Banking and Wealth Management, HSBC Bank USA, N.A. “Over the last three years we have invested more than $130 million in our retail banking and wealth management business and have worked tirelessly to position us to be a bank that meets our customers’ needs and expectations today and in the future.”

HSBC will compete for top honors within its award category at the LendIt Fintech Industry Awards Show and Dinner on April 10 at the LendIt Fintech conference in San Francisco. The prestigious awards will bring together 500 fintech influencers, entrepreneurs and thought leaders to honor the outstanding achievements in financial services innovation.

“This year’s finalists are the most innovative companies disrupting the future of finance in order to improve the quality of daily life,” said Peter Renton, co-founder and co-chairman, LendIt Fintech. “We were yet again impressed by the number of high-caliber nominees and look forward to celebrating these companies that have made impressive contributions to the fintech industry.”

In 2015, HSBC embarked on a multi-year journey to make it simpler, better and faster for customers to do business with the company, and easier for HSBC to serve their needs more effectively. The vision to create a seamless cross channel customer experience that created a distinctive customer experience to delight customers has fast become a reality. This includes providing enhanced security features for customers through biometrics, such as Voice and Touch ID; 24/7 LiveChat, which provides customers real-time online chat support to solve any digital banking issues anytime, anywhere; Apple Pay, Android and Samsung Pay; and LiveSign, so customers can view and accept any product application or important information via email anytime, anywhere.

“We define innovation as ‘doing something differently that creates value’ and we aim to work with partners and platforms who can help us achieve our ambition to deliver a world class customer experience,” said Jeremy Balkin, Head of Innovation, HSBC Bank USA, N.A. “To further demonstrate this attitude, we’re revamping our flagship branch at 452 5th Avenue with the latest customer experience and technology enhancements in the world and hope to replicate this build out to other branches in the near future.”

To view all LendIt Fintech Industry Award finalists, visit: www.lendit.com/usa/2018/awards.

HSBC Bank USA, National Association (HSBC Bank USA, N.A.) serves customers through retail banking and wealth management, commercial banking, private banking, and global banking and markets segments. It operates bank branches in: California; Connecticut; Delaware; Washington, D.C.; Florida; Maryland; New Jersey; New York; Pennsylvania; Virginia; and Washington. HSBC Bank USA, N.A. is the principal subsidiary of HSBC USA Inc., a wholly-owned subsidiary of HSBC North America Holdings Inc. HSBC Bank USA, N.A. is a Member of the FDIC. Investment and brokerage services are provided through HSBC Securities (USA) Inc., (Member NYSE/FINRA/ SIPC) and insurance products are provided through HSBC Insurance Agency (USA) Inc.

The HSBC Group

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 3,900 offices in 67 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,522bn at 31 December 2017, HSBC is one of the world's largest banking and financial services organisations.

About LendIt Fintech

LendIt Fintech is a recognized global internet finance industry leader, founded in New York in 2013. Its aim is to gather industry elites to discuss and explore latest trends in the development of international financial technology. LendIt Fintech has become the largest event in financial services innovation as it hosts three annual conferences, LendIt Fintech USA, LendIt Fintech Europe, and Lang Di Fintech, and dozens of complementary online and in-person industry events. LendIt Fintech also owns and operates one of the world’s leading industry educational channels, Lend Academy.

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HSBC media:Matt Klein, [e-mail]