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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Gap Inc | NYSE:GPS | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.96 | 4.84% | 20.79 | 20.85 | 19.95 | 20.21 | 7,040,688 | 22:13:59 |
“As a brand rooted in modern American optimism, we celebrate what it means to be your true self today,” says Mary Alderete, global head of Gap marketing. “This campaign is an honest reflection of individuals shaping culture by embracing their own paths—not what has been historically or traditionally defined for them, but what they define to be true for themselves. The campaign creative captures these creators pioneering a more inclusive, accepting world and putting their own distinctive stamp on American style.”
Concepted by Gap Global Creative Director Len Peltier and shot by renowned fashion photographer Zoey Grossman (@zoeygrossman), the creative features noteworthy champions for social justice, environmentalism, women’s rights and more. Gap’s individuals are breaking the mold, forging newfound personal freedoms and furthering progressive change. They are individuals living their truth, as described so powerfully in the campaign creative by non-binary trans-visibility artist Kai-Isaiah Jamal in their verse, ‘Dream of Freedom. Dream of Me’:
And if there do be a dreamThe dream has to include meOtherwise ain’t gonna sleepOr close my eyes just to beIf it do be a dreamI hope this dream’s dreamIs for me to be free
Gap’s campaign cast includes:
Within the creative, Gap’s cast showcase their individual style and their power of self-expression through Gap icons for spring. Versatile classics, like khaki shorts, tapered and wide leg khakis, 90s loose-fit denim and khakis, are styled back to varsity sweaters, vintage soft hoodies, oversized parkas, poplin shirts and classic pocket tees with pops of bold, optimistic colour grounded in neutrals. 100% of Gap denim and khakis are made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods.
Gap’s spring campaign debuts tomorrow across out-of-home media and digital, TV and streaming video.
Follow along on @gap #HowYouWearGap
PRESS CONTACTSGap: Jessica Shamess, Jessica_Shamess@gap.com
ABOUT GAP @gap and @gapkidsGap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, Yeezy Gap and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and also serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit www.gapinc.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/20b925e4-89ac-4ae4-907b-55d74584ba8b
https://www.globenewswire.com/NewsRoom/AttachmentNg/82037d14-7f91-41c6-b462-1ad6eaa33b47
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