Share Name | Share Symbol | Market | Type |
---|---|---|---|
Canada Goose Holdings Inc | NYSE:GOOS | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.20 | 1.99% | 10.24 | 10.175 | 9.975 | 10.04 | 649,019 | 00:49:11 |
Actor and Activist, Ethan Hawke is the face of the Fall / Winter 2024 campaign
Today, Canada Goose unveils the first seasonal capsule collection from Creative Director, Haider Ackermann – designed under the brand’s heritage label, Snow Goose – with a global campaign shot by Willy Vanderperre, featuring actor and activist, Ethan Hawke, and model, Julia Nobis, alongside a dynamic cast.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241126140608/en/
Ethan Hawke in the Rider Parka (Photo: Business Wire)
For Fall / Winter 2024, Ackermann draws on his personal connection to the power of nature and reflects on feelings of tranquility and escape that only vast, extreme, beautiful landscapes can provide, equipping the wearer with a wardrobe to defy the elements.
“Being surrounded by nature allows one to be connected with oneself – it reflects, it inspires, it provokes. It is in this rhythm and energy that we designed this capsule,” said Haider.
Ackermann looked back into the brand’s nearly seven-decade archive to preserve the craftsmanship and functionality integral to Canada Goose, while pushing forward into new creative territories with fresh and youthful silhouettes and a bold colour palette.
For the campaign, Ethan Hawke leads the wider cast that includes a vibrant group of individuals with varied passions spanning the arts, sports and costume design. Through the art form of portraiture, the campaign captures the human aspect that is inherent in clothing and highlights each unique character. The set of visuals are accompanied by moving images with their voices overlaid, in a series of vignettes that explore how nature informs life, thought, emotion and creativity.
“I find that it is important to get out of the city and go for a walk in the woods. After finishing a project, I crave a reset. Anything you can do that gets you out of things that are manmade, that is when life gets very simple and very easy. I was lucky that I found nature, something that I loved, when I was a kid and because of that I’ve stayed a student of the environment my whole life. It has given me a sense of purpose, something that felt like a natural connection to Canada Goose’s values and this collection,” said Ethan Hawke.
Haider Ackermann was announced as the brand’s first-ever Creative Director in May 2024. Ackermann’s seasonal collections will occur twice a year and live under the label, ‘Snow Goose by Canada Goose,’ reviving the heritage label under which the brand operated through the 1990s.
The first delivery of the Fall / Winter 2024 Snow Goose by Canada Goose capsule is now available on canadagoose.com and globally in select Canada Goose stores. Additional drops will happen throughout the month of December 2024.
Campaign and product assets can be downloaded here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241126140608/en/
Media: media@canadagoose.com
Investors: ir@canadagoose.com
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