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GM General Motors Company

44.62
0.09 (0.20%)
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Last Updated: 23:28:59
Delayed by 15 minutes
Share Name Share Symbol Market Type
General Motors Company NYSE:GM NYSE Common Stock
  Price Change % Change Share Price High Price Low Price Open Price Shares Traded Last Trade
  0.09 0.20% 44.62 45.195 44.38 44.50 13,987,036 23:28:59

Ssangyong Launches First New Vehicle Since Mahindra Acquisition

13/01/2015 7:02pm

Dow Jones News


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By Santanu Choudhury 

NEW DELHI-- Mahindra & Mahindra Ltd.'s Ssangyong Motor Co. unit on Tuesday released its first new vehicle--a compact SUV--since the Indian company took a 70% stake in the South Korean auto maker about four years ago.

The Tivoli compact sport-utility vehicle, named after a resort city in Italy, has a 1.6-liter gasoline engine, Ssangyong and Mahindra said in a statement. The vehicle will cost about $15,000 to $21,800, depending on the model.

Ssangyong plans to sell up to 100,000 of the new SUVs each year--about 40,000 of them in South Korea and the rest in export markets.

The Tivoli, the first compact SUV from Ssangyong, is expected to compete with vehicles such as General Motors Co.'s Buick Encore and Chevrolet Trax, and Renault Samsung Motors' QM3 crossovers.

The new vehicle would be part of SsangYong's Korando C SUV model lineup, which has a 2-liter diesel engine. Ssangyong also plans to launch a diesel-powered Tivoli model in the second half of the year as part of its plans to strengthen its position in the Korean SUV market.

The statement didn't mention any plans to sell the Tivoli model in India, where SUV sales by companies such as Ford Motor Co., Renault S.A. and Mahindra have been thriving in recent years. Mahindra is the largest producer of SUVs in India.

Pawan Goenka, executive director of Mahindra and SsangYong's chairman, called the Tivoli launch a "significant milestone."

Since it was established in 1954, Ssangyong has changed hands several times. China's Shanghai Automotive Industry Corp. owned the company until its current Indian owner took over in 2010.

Write to Santanu Choudhury at santanu.choudhury@wsj.com

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