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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Getty Images Holdings Inc | NYSE:GETY | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.11 | 2.92% | 3.88 | 3.88 | 3.75 | 3.75 | 243,558 | 01:00:00 |
The updated model is built on the NVIDIA Edify model architecture, part of NVIDIA Picasso, a foundry for building and deploying generative AI models for visual design. Updates to NVIDIA Edify provide substantial advancements in output speed and quality, better alignment with user prompts, longer prompt capabilities, and improved 4K upscaling, as well as the ability to fine-tune models.
Building on the initial launch of Getty Images’ generative AI tools, including Generative AI by Getty Images and Generative AI by iStock, this update introduces several key features:
As part of the update, the company is also rolling out AI modification capabilities, enabling customers to modify both generated AI images and existing pre-shot creative images. These new features include the ability to add or change individual elements, extend the canvas, or remove backgrounds in a single click. AI modification features are now available on iStock and will soon be available on Getty Images.
“We continue to push the boundaries of what’s possible with responsible AI-generated imagery,” said Grant Farhall, Chief Product Officer of Getty Images. “This updated model, and the new capabilities we are launching, will provide more opportunities for our customers to leverage AI, including alongside our amazing pre-shot content, to bring their visions to life more efficiently than before, and in a manner that is commercially safe with the legal protections Getty Images is known for.”
The updated model and ongoing rollout of additional AI functionalities are designed to benefit customers across a broad range of industries. These advancements provide professionals and enthusiasts with powerful tools to enhance their creative workflows, enabling safe and effective experimentation with AI.
The company also recently released fine-tuning capabilities, empowering enterprise customers to build their own tailored model by bringing their brand assets into Getty Images’ generative AI model which is clean of trademarks, logos and other elements protected by third-party intellectual property rights.
The model is trained solely from Getty Images’ vast creative library, including exclusive premium content, with indemnification included for commercial use. Alongside the company’s broader services, Generative AI by Getty Images and Generative AI by iStock work seamlessly with the company’s expansive library of authentic and compelling visuals and Custom Content solutions, empowering customers to elevate their entire end-to-end creative process and find the right visual content for any need.
Media contact:Anne FlanaganAnne.Flanagan@gettyimages.com
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