We could not find any results for:
Make sure your spelling is correct or try broadening your search.
Share Name | Share Symbol | Market | Type |
---|---|---|---|
Genius Sports Limited | NYSE:GENI | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.04 | -0.72% | 5.51 | 655 | 12:16:08 |
Genius Sports, the global leader in sports data and technology, today launched an innovative new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.
With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline. Leveraging the Genius fan-based identity graph, Genius Sports puts the power back into the hands of the marketer and content owner to reach, engage, measure, and capture audiences across channels in an always-on ecosystem. The new FanHub ID revolutionizes sports advertising and marketing by offering a single, unified profile for millions of sports fans, enabling customers to find their audience in contextually relevant content across programmatic and digital channels.
“Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas," said Manny Puentes, GM of Advertising at Genius Sports. "FanHub ID gives them the ability to activate fan data to enable long-term loyalty."
The new technology will be rolled out and made available to all existing Genius Sports customers. The key benefits of FanHub ID include:
“FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content,” says Josh Linforth, Chief Revenue Officer at Genius Sports. “Sports content owners will finally have the insights they need to drive deeper engagement and find the most valuable fans of the future.”
For more information or to sign-up, visit https://www.geniussports.com/fanhubid.
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231206737749/en/
Media Chris Dougan, Chief Communications Officer +1 (202) 766-4430 chris.dougan@geniussports.com
Lindsey Galloway, Head of Global AdTech Communications +1 (805) 395-9244 lindsey.galloway@geniussports.com
Investors: Brandon Bukstel, Investor Relations Manager +1 (954)-554-7932 brandon.bukstel@geniussports.com
1 Year Genius Sports Chart |
1 Month Genius Sports Chart |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions