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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Entergy Mississippi LLC | NYSE:EMP | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.4749 | 2.20% | 22.02 | 22.01 | 21.68 | 21.68 | 14,790 | 21:00:03 |
RNS Number:5698J Empire Interactive PLC 02 April 2003 2 April 2003 EMPIRE INTERACTIVE plc ("Empire" or the "Group") Empire signs promotional deal with Nestle to promote eJay Empire, a leading AIM listed computer games developer and publisher, announces that it has signed a promotional deal with Nestle Cereals to promote its music creation software brand, eJay, across Europe and Central and South America. The deal forms part of the largest promotional campaign for eJay in the history of the brand. Three eJay titles, Dance 4, Carl Cox-endorsed DJ Mix Station and 360 Xtreme Soundtraxx will be promoted on boxes of Nestle cereal from April onwards, with customers being given the opportunity to sample the software for 30 days, with the option of upgrading to the full product by buying the software online or by phone. The campaign will be supported by extensive marketing activity, including a major TV advertising campaign across 12 countries, including the UK, France, Germany, Austria, Italy, Spain, Portugal, Greece, Hungary, Finland, Mexico and Chile. Ian Higgins, Chief Executive of Empire said: "This is an amazing opportunity to raise awareness of the eJay brand and tap into a younger target group across a huge geographical area. We are confident that the promotion will result in confirming eJay as a brand with genuine mass-market appeal." Gary Davies, Managing Director at Upfront Promotions, which brokered the deal, said: "This is a groundbreaking, worldwide CD promotion introducing millions of consumers to very exciting and innovative music software." Nestle is also excited about the promotion. Dez Timmiss, Marketing Director at Cereal Partners UK commented: "We felt eJay was a great way to tap into kids music in a unique and novel way. It gives cut through across many markets and is sure to be a success." -Ends- For further information, please contact: Empire Interactive plc 020 8343 7337 Ian Higgins, Chief Executive Officer (ian.higgins@empire.co.uk) Weber Shandwick Square Mile 020 7067 0700 Christian Taylor-Wilkinson Christian San Jose Note to Editors: About Empire Empire is a leading publisher of interactive entertainment software that has been established for 14 years. The company floated on the Alternative Investment Market (AIM) of the London Stock Exchange in July 2000. Headquartered in the UK, Empire also has offices in the US, Germany, Italy and Spain. The Company develops and publishes a varied range of titles for current and next-generation platforms in the US, Europe and Asia. Further information about Empire and its products can be found at: http://www.empireinteractive.com About eJay Entertainment GmbH eJay Entertainment GmbH is one of the world's leading providers of music software. eJay specializes in the development and marketing of its consumer music software products which are available in 18 languages. With the multi award-winning eJay products, users can easily create, mix and manage music on a PC or Playstation 2. The music creation software is targeted at a younger audience interested in trend music styles such as house, techno, hip hop or alternative music. Since 1994, the software programs under the eJay brand have sold more than three million copies in over 50 countries worldwide. eJay Entertainment GmbH is based in Stuttgart, Germany where 30 employees are working today for the continuing success of its best selling music consumer products. Further information can be found under www.eJay.com. eJay is part of the Empire network, London. This information is provided by RNS The company news service from the London Stock Exchange END CNTEAKLAEASDEFE
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