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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Dun and Bradstreet Corp | NYSE:DNB | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.26 | 2.82% | 9.49 | 9.66 | 9.12 | 9.43 | 5,367,653 | 21:48:06 |
SHORT HILLS, N.J., July 12, 2017 /PRNewswire/ -- In a study released today, Dun & Bradstreet (NYSE: DNB) revealed data that uncovers the changing role finance leaders play in stewarding their organization's customer experience, a mandate traditionally viewed as one of the chief marketing officer. Because positive business results are often fueled by great customer experiences, chief financial officers are increasingly using data and analytics to become customer-obsessed to ensure their organization's customer strategy is rooted in insights that will drive favorable outcomes.
The Customer-Obsessed Finance Leader, a study commissioned by Dun & Bradstreet and conducted by Forrester Consulting, found:
CFOs, with their leadership position, cross-organizational perspective, and ability to understand complex sets of data, are uniquely positioned to implement insights-driven behaviors and processes within their organizations. Investing in the right tools and technology, as well as augmenting internal data with third-party data and analytics are some of the key actions leading finance executives are taking.
Challenges to becoming truly customer-obsessed persist; disconnected strategies within the organization, disparate data, inconsistent metrics, and a lack of investment in technology are among respondents' most cited obstacles.
The study further outlines seven critical data competencies to master, qualities and resulting metrics that set customer-obsessed finance leaders and followers apart, and how-to strategies to focus efforts around using data and analytics to become a customer-obsessed organization. Download a copy of the full study: http://www.dnb.com/customerobsessedCFO
The survey, fielded within North America, Europe, and Asia Pacific in February 2017, included feedback from 250 finance executives (CFOs or EVPs of finance) from companies in multiple industries generating $150 million or more in revenue.
About Dun & Bradstreet
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect our customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
Contacts
Media:
Deborah McBride
Dun & Bradstreet
mcbrided@dnb.com
+1 973 921 5714
Louise Cavanagh
Dun & Bradstreet (UK)
cavanaghl@dnb.com
+ 44 (0)1628 492133
Investors:
Kathy Guinnessey
Dun & Bradstreet
Kathy.Guinnessey@dnb.com
+1 973 921 5892
View original content with multimedia:http://www.prnewswire.com/news-releases/more-than-purse-keepers-and-risk-managers-modern-cfos-are-driving-customer-experience-with-data-300486770.html
SOURCE Dun & Bradstreet
Copyright 2017 PR Newswire
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