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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Carnival Plc | NYSE:CUK | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.04 | -0.21% | 19.42 | 19.53 | 19.193 | 19.52 | 1,118,692 | 01:00:00 |
MIAMI, Jan. 15, 2015 /PRNewswire/ -- Carnival Cruise Line has been ranked as the most improved U.S. brand in consumer perception for the past year in YouGov's BrandIndex Buzz Rankings Report, which evaluates consumer perceptions of companies across multiple categories.
BrandIndex's rankings noted that Carnival's change in consumer perception score for the full year 2014 was nearly double the improvement level achieved by the company ranked second on the most improved list.
Carnival's brand recovery has been supported by a number of new onboard family and entertainment programs and groundbreaking consumer initiatives. These include:
"Over the past year, we've launched several industry-first innovations that have been very well received by our guests and provided an exceptional and enjoyable vacation experience for more than four million consumers," said Jim Berra, chief marketing officer for Carnival Cruise Line. "Our 2014 performance in the BrandIndex Buzz Rankings Report is an encouraging indicator of our continued growth as a high quality, fun, reliable vacation brand."
About BrandIndex
BrandIndex continuously measures consumers' perceptions of thousands of brands across dozens of business sectors based on the results of more than 2.5 million consumer interviews it conducts each year. The firm bases its buzz measurement on whether people have heard positive or negative things about a brand by word of mouth from friends or relatives, or in the media.
About Carnival Cruise Line
Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Australia, New Zealand and the Pacific Islands. The company currently has two new 133,500-ton ships on order -- Carnival Vista, set to debut in 2016, and an as-yet-unnamed vessel scheduled to enter service in 2018.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/carnival-cruise-line-ranked-by-brandindex-as-number-one-improver-among-all-us-brands-over-the-past-year-300021263.html
SOURCE Carnival Cruise Line
Copyright 2015 PR Newswire
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