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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Innovid Corp | NYSE:CTV | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
-0.09 | -4.25% | 2.03 | 2.15 | 1.93 | 2.12 | 231,904 | 01:00:00 |
Report Highlights Continued Growth in CTV, Interactive, & Dynamic Ad Engagement as TV’s 100% Digital Future Approaches
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement. These insights are according to a new CTV insights report released today by Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital.
Innovid has an unparalleled, unbiased view of the CTV universe. Every day, Innovid processes approximately 1.3 billion video impressions and collects more than 6 billion data points.
In “The CTV Advertising Insights Report 2024: Your Data-Driven Source for CTV Performance Trends,” Innovid analyzed nearly 380 billion global video ad impressions served on its platform in 2023. The report provides a holistic view of video advertising and the ways in which marketers are adapting media, creative, and measurement strategies for streaming. Key findings reflect an industry speeding toward a 100% digital TV future, including:
“Advertisers are realizing the true power behind the measurable, impactful, and innovative ad experiences that only CTV can provide,” said Dani Cushion, CMO, Innovid. “As TV rapidly shifts to a 100% digital future, the time is now for advertisers to optimize every aspect of their campaigns for streaming. The opportunities for reach, engagement, and ROI are unparalleled.”
To download the full report, click here.
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit https://www.innovid.com/ or follow us on LinkedIn or X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240320268319/en/
Caroline Yodice cyodice@daddibrand.com Megan Garnett Coyle megan@innovid.com
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