Cigna expanding sales to Africa with new expat product

Designed for expat employees of multinational companies with offices in Africa, Cigna Global Health Benefits® is now offering its new Cigna Africa product. Expats in regions of Africa will benefit from Cigna's local experience and facilities, global medical network, and ongoing commitment to investments in this region.

Cigna Africa has been designed specifically for multinationals’ globally mobile, key local and third-country nationals (TCN) staff in Africa. The product has been tailored to the needs and local practices of the region, making the plan affordable and giving multiple options to individual preferences such as area of cover, cover levels and supplementary coverages. It includes health benefits, dental and vision cover, evacuation and health management services.

“Africa is an emerging economy, with significant growth of almost 1,000 billion US$ over the last decade1. This trend makes it an attractive expansion target for us. With our already existing infrastructure and experience in Africa, we are in a good position to give regional expats and key nationals a premium service,” says Bart Jordens, General Manager International Organisations and Africa at Cigna.

Currently, Cigna Global Health Benefits already supports the health, well-being and sense of security for numerous customers in Sub-Saharan Africa, employed by multinationals, non-profits and intergovernmental organizations (IGOs). It employs local communication officers and medical consultants in key hubs and claims intake office in Kenya.

Cigna recognizes the business potential in the area with the new dedicated product and sales team.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 88 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.

Africa is emerging as a significant point of growth, making it an attractive expansion target for companies in search of new markets. The EY attractiveness index 2013 for Africa shows that Africa’s growth is real and sustainable, with the economic output of Sub-Saharan Africa having grown strongly from US$344.1 billion in 2000 to US$1 334.2 billion in 2012. Sub-Saharan economic output is projected to reach US$1 844.6 by 2017.

1 Source: EY 2013/14 Sub-Saharan Africa talent trends and practices survey report.

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