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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Albertsons Companies Inc | NYSE:ACI | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.08 | 0.40% | 19.87 | 19.87 | 19.68 | 19.80 | 2,157,607 | 23:28:09 |
To accelerate TV transformation, Albertsons Media Collective is working across Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot and Clinch to enable a modern currency for the future of video ad campaigns
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today debuted Collective TV, a solution that unlocks the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV.
According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. Despite this fast-paced growth, the pathways for running connected TV (CTV) campaigns alone are varied and complex. Agencies, networks, streaming publishers, identity solutions and ad tech platforms have built silos for planning, executing and measuring CTV campaigns.
“Advertisers need a smarter, more effective way to execute CTV and video campaigns. With Collective TV, we’re removing the silos between publishers, demand-side platforms, and identity solutions by offering an outcome-driven TV solution that is flexible, scalable and measurable,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective. “With Collective TV, we’re taking the wonder out of TV advertising.”
Collective TV provides three flexible service channels for advertisers or publishers.
Collective TV offers brand safety along with privacy conscious ad experiences to instill confidence in advertisers that video and CTV ads are being served in the right way to their known shoppers in the places they watch TV. Collective TV offers advertisers an easier way to use video through a holistic, omnichannel approach across Albertsons Media Collective’s off-site inventory via social platforms and CTV publishers. Collective TV offers flexible attribution windows via The Trade Desk and tracks common KPIs that support awareness, consideration, and conversion.
“In 2023, we spearheaded the framework for standardization to enable consistent measurement across retail media. Now we’re reimagining video measurement and optimization across all channels through our co-op garden approach and first-party data, all with an eye toward simplifying the complexity in this space our clients are having to navigate,” added Argyilan.
To learn more about Albertsons Media Collective and Collective TV, please visit LinkedIn.
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 34 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240613363692/en/
Albertsons-DiGennaro@digennaro-usa.com
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