Robert Mondavi Private Selection Brings Harvest to Consumers with 'Crush in the City'

Nationwide tour to bring California wine country experience to thousands this summer and fall 


SAN FRANCISCO, Aug. 3  /PRNewswire-FirstCall/ -- As the harvest season approaches, Robert Mondavi Private Selection is bringing the experience of visiting a California winery to consumers' hometowns with its first-ever Crush in the City tour. Traveling to eight cities this summer and fall, Crush in the City is free* to attend and aims to provide consumers the opportunity to learn about wine -- including how it goes from grape to glass, beginning at harvest time.

"Americans are fast becoming the top consumers of wine around the world," says Ted Allen, Food and Wine Ambassador for Robert Mondavi Private Selection. "But, many of us still lack confidence when it comes to selecting, pairing or speaking about wine."

Crush in the City has an interactive set designed to resemble a winery. The fun, educational and sensory experience will make stops at many exciting destinations as well as popular food and wine festivals. Allen, of Top Chef, Iron Chef America and PBS's Uncorked, will be on-hand at each event to help visitors sharpen their wine knowledge and entertaining skills.  "Through Crush in the City, I look forward to visiting with both novice and enthusiast wine lovers and showing them that enjoying wine is about drinking what you love, being with friends and family, and most of all, having fun," he adds.

  Visitors to Crush in the City will also experience:

  -- Grape to Glass: A step-by-step visual display illustrating how wine is
     made-and how it goes from the vine to the dinner tables of millions of
     Americans.
  -- Dare to Pair: A fun, interactive program featuring failsafe pointers to
     pair food and wine. Participants will learn how wine complements and
     elevates dining experiences.
  -- Wine Tasting: A wine tasting bar replete with different varietals from
     the Robert Mondavi Private Selection portfolio including the newest
     addition-Vinetta-a five varietal Bordeaux-style blend.
  -- Learn the heritage of Robert Mondavi: A brief glimpse into how Robert
     Mondavi revolutionized the wine landscape and brought worldwide
     recognition to U.S. winemaking.



"Harvest is one of the most exciting times to visit a winery-but many people simply don't have the chance to get there," says Damon Musha, Marketing Director for Robert Mondavi Private Selection. We created Crush in the City to imbue consumers with the experience, and to fulfill Robert Mondavi's vision of introducing Americans to the joys of good food and good wine."

Crush in the City will visit cities across the country this summer including:

  -- August 4-5, Chicago, IL-Gold Coast Art Fair
  -- August 11-12, Long Beach, CA-Queen Mary
  -- September 2-3, Cleveland, OH-Taste of Cleveland
  -- September 20, New York, NY-Harvest in the Square
  -- September 22-23, Princeton, NJ-Great Grapes, Wine Arts and Food
     Festival
  -- September 28-29, Boston, MA-Beantown Jazz Festival
  -- October 13-14, Atlanta, GA-Taste of Atlanta



For more information about the tour, visit the Robert Mondavi Private Selection web-site http://www.discover-wine.com/.

About Robert Mondavi Private Selection

Robert Mondavi Private Selection is produced by Centerra Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE: STZ; STZ.B) ("CBI"). Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook's, Covey Run, Inglenook, Ravenswood Winery, Talus Collection, Vendange, Toasted Head and Woodbridge by Robert Mondavi.

  * Event admission may apply, but no wine purchase required.

  Contact:
  Alicia Laury ()
  Blair Decembrele ()
  212-221-1713


DATASOURCE: Robert Mondavi Private Selection



CONTACT: Alicia Laury, , Blair Decembrele,

, [phone], both for Robert Mondavi Private

Selection 



Web site: http://www.discover-wine.com/ 

Copyright