Cook's, Arbor Mist, and Other Holiday 'Must Have' Brands Announce Seasonal Promotions

Cook's, Arbor Mist, and Other Holiday 'Must Have' Brands Announce
Seasonal Promotions 


CANANDAIGUA, N.Y., Oct. 11  /PRNewswire-FirstCall/ -- With the holiday season
just around the corner, Arbor Mist, Cook's, Paul Masson Grande Amber Brandy,
and other popular wine and spirits brands that are "must haves" for the
holidays, announce a great line-up of seasonal promotions.  This includes:
party planning and recipe ideas; gift boxes; and "enter to win" sweepstakes and
other incentives in legal states.

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  Cook's


Throughout the holidays, champagne is a part of most celebrations, and cameras
capture the joyful moments of the season. This year Cook's, America's No. 2
sparkling wine, will run a special promotion called "Picture Your Party with
Cook's." In many states, Cook's holiday promotion displays at retail locations
will feature an "enter to win" sweepstakes offer, sending a free disposable
camera to the first 150 people who return an official entry form. Sweetening
the deal for holiday shoppers, Cook's is also offering a mail-in rebate in many
parts of the country. Consumers will get one dollar back on the purchase of
every 750 ml or 1.5-liter bottle of Cook's (up to 12 dollars), or one
single-use camera for every six bottles of Cook's (up to two cameras). Instant
redeemable coupons on in-store displays will also be offered in several states.

Paul Masson Grande Amber Brandy VSOP

Especially festive this year, 750 ml bottles of Paul Masson Grande Amber Brandy
VSOP will be packaged in clear gift boxes and decorated with red, green, and
gold hot-stamped back panels. These elegant and lively gift boxes are the
perfect choice for last minute host and hostess gifts, or for those difficult
to buy for names on holiday shopping lists.

Paul Masson Cream Liqueur

This year, Paul Masson Cream Liqueur gift sets will be available during the
holiday season. These value-added gift sets, complete with a pair of classic
sipping cups, will feature the brand's unique Chocolate Hazelnut and Mocha
Caramel flavors. Gift sets will be available in 750 ml and 375 ml bottle sizes.

Arbor Mist

Playing off of America's love affair with football, Arbor Mist, America's No. 1
wine with fruit brand, will feature a "Thirst and Goal" promotion. Look for the
dynamic 3-D display at retail locations. Arbor Mist is the perfect beverage
choice for both women and men to enjoy, whether it is served at a tailgate
party or used for holiday entertaining.

Manischewitz

Many American consumers appreciate the tradition and heritage associated with
Manischewitz during the holidays. This year, Manischewitz will offer a mail-in
rebate in legal states. Look for the Manischewitz holiday displays in retail
locations that capture the tradition of the brand with a fresh new look.

Taylor Desserts

This year, Taylor Desserts will introduce "a Holiday Tradition, an Everyday
Favorite" holiday theme. Available in seven delicious blends, Taylor will offer
a five-dollar, mail-in rebate in legal states. A new addition to the Taylor
Desserts family, Taylor Madeira, will hit retail shelves just in time for the
holidays. Taylor Madeira is a great option for adding flavor and flair to
low-carb recipes. For recipes to enjoy this holiday season featuring the
smooth, softly nutty flavor of Taylor Madeira visit our brand web site at
http://www.taylordesserts.com/.

About Canandaigua Wine

Canandaigua Wine Company, the popular-priced and premium wine producer of
Constellation Wines U.S., is part of Constellation Wines, the world's largest
wine business, an operating division of Constellation Brands, Inc. (NYSE:STZ
andNYSE:STZ.B) ("CBI").  Constellation Wines U.S. encompasses three of CBI's
U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and
North Lake Wines. 

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DATASOURCE: Canandaigua Wine Company



CONTACT:  Lisa Farrell of Canandaigua Wine Company, [phone],





Web site:  http://www.cwine.com/

http://www.taylordesserts.com/ 

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