Starbucks Launches New Warm Food Offerings in New York Metro Area

From New Breakfast Sandwiches to Warm Chocolate Chip Cookies, Starbucks New Lineup Offers Something for Everyone 


NEW YORK, Oct. 2  /PRNewswire-FirstCall/ -- Starbucks Coffee Company today announced the introduction of a brand new warm food platform in select New York metro area stores.  This initiative will provide customers with the option to have their current favorite pastry heated or toast any of Starbucks(R) large assortment of bagels.  In addition, Starbucks is rolling out four new warm breakfast sandwiches made from premium ingredients.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061002/NYM024 )

The lineup of breakfast sandwiches will be available all day long and includes:

  * Peppered bacon, egg and natural, aged cheddar cheese on a toasted
    English muffin

  * Sausage, egg and natural, aged cheddar cheese on a toasted English
    muffin

  * Reduced-fat sandwich with turkey bacon, cholesterol-free egg and
    reduced-fat white cheddar cheese on a toasted whole wheat English muffin

  * Virginia-style ham, egg, and fontina cheese on a toasted potato bagel



Starbucks will also offer two lunch sandwiches that can be served warm or cold, including the Tomato Mozzarella Basil and Chicken Cheddar Club sandwiches.  And for an afternoon or evening snack, Starbucks(R) warm toffee almond bar or heated chocolate chip cookies are sure to hit the spot.

"We are excited to offer our customers this delicious assortment of warm food options that represent the very best ingredients and product innovations that Starbucks has to offer," said Gretchen Bartkus, Starbucks regional food manager.  "We are responding to our customers' requests to be able to purchase a warm breakfast sandwich or pastry along with their Starbucks beverage and we are confident that these new offerings will enhance their Starbucks experience."

The new breakfast sandwiches and the ability to warm pastry products and lunch sandwiches will be offered at more than 200 Starbucks locations throughout the New York metro area.  The Company plans to have the majority of its New York metro area stores offering the warm food options by the summer of 2007.

About Starbucks

Through the dedication of our passionate partners (employees), Starbucks Coffee Company has transformed the way people in 37 countries enjoy their coffee, one cup at a time.  Starbucks is the premier purveyor of the finest coffee in the world, with nearly 12,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim.  The Company is committed to offering its customers the highest quality coffee and human connection through the Starbucks Experience, while striving to improve the social, environmental and economic well being of its partners, coffee farmers, countries of coffee origin, and the communities which it serves.  Through Ethos Water, Starbucks demonstrates its long history of integrating a social conscience into all aspects of its business.  The Company surprises and delights its customers by producing and selling bottled Starbucks Frappuccino(R) coffee drinks, Starbucks DoubleShot(R) espresso drinks and Starbucks(R) superpremium ice creams through its joint-venture partnerships, and Starbucks(TM) Coffee and Cream Liqueurs through a marketing and distribution agreement, in other convenient locations outside its retail operations.  The Company's brand portfolio includes superpremium Tazo(R) teas, Starbucks Hear Music(TM) compact discs, Seattle's Best Coffee and Torrefazione Italia.  These brands' unique and innovative personalities allow Starbucks to appeal to a broad consumer base. 

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DATASOURCE: Starbucks Coffee Company



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