Procter & Gamble Oral Care Presents the Pro-Health System

The new 3-step system can get and keep you virtually plaque free during the holiday season


CINCINNATI, Dec. 2  /PRNewswire/ -- Procter & Gamble Oral Care unveiled how consumers can keep their mouths healthy this holiday season at the 2009 Greater New York Dental Meeting.  With the new Crest Pro-Health system, a 3-step oral hygiene regimen, consumers can be virtually plaque free despite the decadent foods and festive over-indulgences of this holiday season.

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"The sugary, sticky qualities of many holiday treats can mean bad news for the health of our teeth. But it's not just the sugar content of any particular food that you should worry about," said Dr. Robert Gerlach, DDS, MPH, Research Fellow, P&G Worldwide Clinical Investigations. "The ability of a food to stick to teeth and the longer it clings to teeth provides a long-lasting source of 'fuel' for the bacteria in your mouth, allowing the bacteria to grow in the plaque within your mouth, produce acid and cause enamel wear."

The result of oral care neglect can include bad breath - not the most desirable thing during the holiday party season - but it doesn't stop there. There are more serious outcomes such as tooth decay and gum disease. The Pro-Health system consists of the following products:

  --  Oral-B ProfessionalCare SmartSeries 5000 with SmartGuide
  --  Crest Pro-Health Toothpaste
  --  Crest Pro-Health Rinse



The coupling of mechanical action and chemical action enables the Pro-Health system to get users virtually plaque free and helps keep them virtually plaque free. The mechanical action, Oral-B's oscillating-rotating technology, loosens and sweeps away plaque to provide superior plaque removal benefits(1). Stabilized stannous fluoride in Crest Pro-Health Toothpaste inhibits the metabolic activity of destructive bacteria(2) and cetylpyridinium chloride (CPC) in Crest Pro-Health Rinse inhibits the regrowth of plaque biofilm(3) to provide the chemical action. In fact, twice daily use of Crest Pro-Health Toothpaste and Rinse is proven to help prevent plaque regrowth, all day and all night(4).

For more information on the Pro-Health system, please visit http://www.dentalcare.com/.

ABOUT CREST

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

ABOUT ORAL-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

ABOUT P&G

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

  1. vs a manual toothbrush, Van der Weijden GA et al. J Dent Res. 2006;85
     (special issue B). Abstract 2266
  2. Ramji N et al. Compend Educ Dent. 2005;26(suppl 1):19-28
  3. Albert-Kiszely A et al. J Clin Periodontal. 2007;34:658-667.
  4. single clinical result


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CONTACT:  Robyn Ettinger, MS&L Worldwide,

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