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NVIDIA Drives Game Development for Cell Phones
ATLANTA, (CTIA), March 22 /PRNewswire/ --
- Company Launches Developer Program for Handheld Applications
NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual
processing solutions, today announced its Developer Program for hardware
accelerated 3D applications on cell phones and other handheld devices, and
the immediate availability of the handheld software development kit (SDK).
NVIDIA will work closely with game developers and middleware providers to
drive the proliferation of 3D content onto the cell phone platform.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
"Cell phone users are becoming increasingly sophisticated in how theyuse
their phones. Carriers looking for innovative ways to offer their customers
new services are already integrating features such as camera phones and video
phones," said Mark Daly, vice president of content development at NVIDIA.
"The obvious next step in this genesis is to bring the type of compelling 3D
content that already exists on other platforms to the handheld market."
The NVIDIA(R) handheld SDK is designed to allow established game
developers access to NVIDIA technology, familiarising themselves with the
architecture in order to take advantage of all the unique features of NVIDIA
media processors, and to be able to bid for and secure development projects
for NVIDIA-based cell phones.
NVIDIA's handheld SDK willinclude a library of code samples including
but not limited to basic rendering, multitexture and atmospheric effects. It
also includes a custom framework for handheld development in Microsoft(R)
Visual Studio(R).NET. Developers who join NVIDIA's handheld developer
program will also have access to a variety of NVIDIA libraries including the
Company's OpenGL ES driver library, fixed point math library and the NVIDIA
DXT texture loading library. Participants will also receive the source code
for NVIDIA's current handheld demos and have access to NVIDIA technical
support. Developers interested in signing up for the hand held developer
program, should visit NVIDIA at Game Developers Conference (GDC) in San
Jose, CA in booth# 808. NVIDIAwill be distributing the SDK at GDC and any
developers not attending GDC but interested in procuring a kit should visit
http://developer.nvidia.com/page/home.
About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms. Its graphics and
communications processors have broad market reach and are incorporated into a
wide variety of computingplatforms, including consumer digital-media PCs,
enterprise PCs, professional workstations, digital content creation systems,
notebook PCs, military navigation systems and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 1,800 people
worldwide. For more information, visit the Company's Web site at
www.nvidia.com .
Certain statements in this press release, including any statements
relating to the Company's performance expectations for NVIDIA's family of
products and expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to, manufacturing and other delays
relating to new products, difficulties in the fabrication process and
dependence of the Company on third-party manufacturers, general industry
trends including cyclical trends in the PC and semiconductor industries, the
impact of competitive products and pricing alternatives, market acceptance of
the Company's new products, and the Company's dependence on third-party
developers and publishers. Investors are advised to read the Company's
Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections entitled
"Certain Business Risks," for a fuller discussion of these and other risks
and uncertainties.
NOTE: All company and/or product names may be trade names, trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject
to change without notice.
NOTE TO EDITORS: If you are interested in viewing additional information
on NVIDIA, please visit the NVIDIA Press Room at
http://www.nvidia.com/page/press_room.html
Web site: http://www.nvidia.com
DATASOURCE: NVIDIA Corporation
CONTACT: Diane Vanasse of NVIDIA Corporation, +1-408-242-0027, or
dvanasse@nvidia.com; Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO; AP Archive:
http://photoarchive.ap.org; PRN Photo Desk, 888-776-6555 or +1-212-782-2840