Wear Yellow, Live Strong

Wear Yellow, Live Strong
Wear Yellow Live Strong Wristbands to Raise $6 Million for Young People Living
with Cancer 


AUSTIN, Texas, May 17  /PRNewswire/ -- As a tribute to Lance Armstrong's
inspirational fight against cancer as well as his historic attempt at a sixth
Tour de France win, the Lance Armstrong Foundation (LAF) and Nike will launch
the Wear Yellow Live Strong campaign.  Nike will donate $1 million to the
Foundation and lead efforts to raise an additional $5 million through the sale
of yellow wristbands engraved with Lance's mantra, Live Strong.  All proceeds
will benefit LAF programs that help young people with cancer live strong. 

  (Photos:  http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-a
            http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-b
            http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-c )


"Young people with cancer should be empowered to fight hard, dream big and live
strong," said Lance Armstrong, cancer survivor, champion cyclist and founder of
the LAF.  "We all have important work to do to make sure young people get the
tools and services they need.  Nike's incredible support for our mission will
help the Foundation do our part to raise awareness, funds and even spirits."

For Lance, yellow is the color of hope, courage, inspiration and perseverance
-- as well as the color of the leader's jersey in the Tour de France.  Live
Strong Yellow Wristbands allow everyone to share that spirit -- especially the
10 million people living with cancer in the U.S.

Live Strong Yellow Wristbands will be available beginning May 17th for $1 each
at http://www.wearyellow.com/ and Niketown locations.  All proceeds will
benefit the LAF.

"The money raised through the Wear Yellow Live Strong campaign will give us new
opportunities to provide leadership, resources and support for people,
especially young people, living with cancer," said Mitch Stoller, president and
C.E.O. of the LAF.

About the Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) believes that in your battle with cancer,
knowledge is power and attitude is everything.  From the moment of diagnosis we
provide the practical information and tools you need to live strong.  The LAF
focuses its activities on community survivorship programs, national advocacy
initiatives, scientific and clinical research grants, and survivorship
education and resources, including Live Strong, the LAF's comprehensive
resource for cancer survivors.  The LAF was founded in 1997 by cancer survivor
and champion cyclist Lance Armstrong and is located in Austin, Texas.  For more
information, visit http://www.laf.org/ and http://www.livestrong.org/. 

AP PhotoExpress Network:  PRN5 PRN6 PRN7

              PRN Photo Desk, [e-mail]

http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-a

http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-b

http://www.newscom.com/cgi-bin/prnh/20040517/NYM176-cDATASOURCE: Lance
Armstrong Foundation



CONTACT:  Michelle L. Milford of the Lance Armstrong Foundation,

[phone] x178, ; Trisha Burns of Nike,

[phone], 



Web site:  http://www.wearyellow.com/

http://www.laf.org/

http://www.livestrong.org/ 

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