Today at Niketown New York Serena Williams Debuts Custom US Open Nike Apparel That Pushes On- Court Cool

Today at Niketown New York Serena Williams Debuts Custom US Open
Nike Apparel That Pushes On- Court Cool 


NEW YORK, Aug. 27  /PRNewswire/ -- In stark contrast to New York City's heat
and humidity, Serena Williams will be comfortable and cool at the US Open. 
Utilizing the latest in cooling technologies, Serena unveiled her custom
apparel collection today at a special event at Niketown. The collection
features proprietary four-way stretch denim with moisture management properties
created specifically for Serena's US Open appearance.  Nike designers also
built cooling details into the rest of the multi-piece collection -- from
moisture-wicking fabric that pulls moisture away from Serena's body to Dri-FIT
mesh designed to be breathable and to help keep her dry on court. 

  (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-a
                     http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-b
                     http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-c )


Serena will also debut a new groundbreaking shoe and boot with Nike Shox
technology -- marking the first time the technology is being applied to tennis
footwear. The highly anticipated shoe will be available in January 2005.

The collection designed by Nike with Serena, reflects her strength, irreverence
and femininity while celebrating a passion for iconic American styling with the
use of fabrics like leather and denim.

"It's usually pretty hot in New York this time of year, and we wanted to design
a collection that helped me to stay cool but that also looked cool, " said
Serena Williams.  "I love denim and I love boots - Nike made it so I can wear
what I love and still stay cool so I can perform my best on court."

"For US Open, we wanted to keep Serena cool and comfortable in the August heat.
We built many cooling details into the overall collection and are introducing a
new performance denim," said Mindy Grossman, Vice President of Global Apparel
for Nike.  "At the same time, our designers took inspiration from Serena to
create an exciting, edgy New York City look especially for her."

NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and accessories; and
Hurley International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. 

http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-a

http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-b

http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-c



DATASOURCE: NIKE, Inc.



CONTACT:  Ilana Finley, [phone], or , or Rob

Aldinger, [phone], or , both of NIKE, Inc.



Web site:  http://www.nikebic.com/ 

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