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Tiger Woods Makes Milestone Shift to Nike Golf Forged Wedges
Unheralded Switch to Forged Wedges Is Cause for Celebration
BEAVERTON, Ore., Nov. 4 /PRNewswire-FirstCall/ -- Tiger Woods, without fanfare,
cameras or questions, has quietly made a milestone switch to two more golf clubs
from Nike Golf as he prepares for one of the biggest challenges of the 2003
season, The TOUR Championship this week at the Champions Golf Club in Houston,
Texas.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO
http://www.newscom.com/cgi-bin/prnh/20031104/SFTU097 )
While the addition of Nike Golf's 56-degree and 60-degree Forged Wedges to
Woods' bag may not stop presses or warrant expert analysis, it has spurred
spontaneous high-fives at Nike Golf's world headquarters in Beaverton, Ore. and
at its club R&D facility in Ft. Worth, Texas.
The change had been nearly 20 months in the making and was set up by more than
six years of trust and dedication -- that's how long it had been since Nike Golf
introduced its first Forged Wedges to the world, and respectively, how long
Woods had been playing his previous wedges.
Confidently, Nike Golf introduced the 56-degree and the 60-degree at retail
(Suggested Retail Price: $139 each) in March 2002 bearing a red underscore below
the degree marks on the wedge heads. The markings, unbeknownst until now, were
created in anticipation of Woods' eventual change. Admittedly, designers and
engineers with Nike Golf's 2-year old club team knew only one thing for sure --
that getting Woods into the wedges would take time and a series of tests with no
guarantees.
"Tiger is very methodical and takes one thing at a time," said Nike Golf's
director of product creation, Tom Stites. "We worked hard at getting him into a
driver, then into our Forged Irons. His game is his livelihood and he is not
going to trust that to any piece of equipment that does not live up to his high
standards."
Nike Golf will begin identifying the forged wedges at retail with stickers and
point of sale displays declaring "The New Choice of Tiger Woods."
Woods first tested Nike Golf's Forged Wedges earlier this year. He put the
56-degree Forged Wedge in play at the WGC -- American Express Championship in
early October. Woods added the 60-degree Forged Wedge to his bag in time for
the start of the FUNAI Classic at the Walt Disney World Resort in Orlando, Fla.,
October 23.
Woods now carries 12 (of 14) clubs from Nike Golf -- a prototype Ignite driver,
Forged Irons (2-PW) and now the 56-degree and 60-degree Forged Wedges. A putter
and 3-wood remain out of the mix of clubs from Nike Golf in Woods' bag but they
are high on the list of projects for Stites and his team.
"We won't be completely satisfied until we've got everything in the bag," said
Stites. "Most critics did not give us a chance of replacing any of the clubs in
Tiger's bag two years ago. I'm not sure what they are saying now, but we
haven't heard from them in a while."
Nike Golf, located in Beaverton, Oregon, is passionately dedicated to honoring
and respecting the traditions and heritage of the game, and to providing
committed golfers with the absolute best equipment in the game in every product
category. For more information on Nike Golf, visit our Web site at
http://www.nikegolf.com/.
http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO
http://www.newscom.com/cgi-bin/prnh/20031104/SFTU097
http://photoarchive.ap.org/
DATASOURCE: Nike Golf
CONTACT: Dean Stoyer of Nike Golf, +1-503-532-6018, or
Web site: http://www.nikegolf.com/