Tiger Woods Celebrates Fashion Anniversary with Debut of Latest Technical Apparel From Nike Golf

Tiger Woods Celebrates Fashion Anniversary with Debut of Latest Technical
Apparel From Nike Golf 


BEAVERTON, Ore., Feb. 12  /PRNewswire/ -- This weekend's Buick Invitational
marks the first anniversary since Tiger Woods debuted the now-famous Short-
Sleeve Mock turtleneck from Nike Golf. How does the world's best-dressed golfer
celebrate? By introducing the latest in technical apparel for golf from Nike --
Nike Sphere -- engineering air space between the athlete and what he or she is
wearing for increased comfort and moisture management.

Woods is slated to don the Nike Sphere Polo in black (MSRP: $60) this weekend at
Torrey Pines. Cooler temperatures may not warrant the premium moisture
management top this week, but its aesthetic appeal makes it just as compelling
even when its performance capabilities are not put to the max.

The core of the solution -- engineering air space between the athlete and what
he or she is wearing for the athlete's benefit -- became the foundation for Nike
Sphere technology.

With that said, Woods' upcoming trip to the United Arab Emirates and the Dubai
Desert Classic (March 4-7) could be just the first of many hot rounds for Woods
in 2004, and we're not talking about his smokin'-low scoring average.

So, why wouldgolfers everywhere want to check out Nike Sphere like they did the
Short-Sleeve Mock?

For anyone who has ever felt the cling of a sweaty shirt on their back while
standing over a putt or felt compelled to pull on a polo just to let some air
circulate against their skin. In short, have you ever played golf in warm
weather?

What makes Nike Sphere so special?

To begin with, Nike Sphere is not just a fabric technology. Nike Sphere
performance results from the combination of fabric structure and garment
architecture to create the right air space to benefit the golfer.

Nike Sphere Dry (also available in Sphere Cool, Sphere Thermal and Sphere Pro in
other sport applications) provides premium sweat handling with reduced cling. 
On the hottest days, during the hardest, longest rounds of golf, Nike Sphere Dry
resists clinging to the body. That reduced cling can increase comfort and
increase air movement between the skin and apparel -- which also helps sweat dry
faster.

Then what is the difference between Nike Sphere and Dri-FIT, Nike's other
moisture management system?

Nike Sphere Dry and Dri-FIT are both great sweat management technologies.
There's a place for both in the wardrobes of most golfers. Dri-FIT can handle
the sweat generated by most golfers and in most golfing environments, but for
those high-sweat athletes and situations -- longer, harder, hotter rounds of
golf -- Nike Sphere not only manages the moisture but its fabric architecture
allows for more air flow and less cling.

What other golf applications will Nike Golf introduce?

Nike Golf is giving golfers a taste of Nike Sphere with the introduction of the
Nike Sphere Polo. With the Fall 2004 lines (beginning July 1) and Spring 2005
lines (beginning January 1), Nike Sphere will be more prevalent for both men and
women in tops and outerwear pieces.

For comparisons of Nike's Technical Products visit this story at Nike Golf's
online press center at http://www.nikegolf.com/presscenter (User: nikegolf /
Password: forged).

Nike Golf, located in Beaverton, Oregon, is passionately dedicated to honoring
and respecting the traditions and heritage of the game, and to providing
committed golfers with the absolute best equipment in the game in every product
category. For more information on Nike Golf, visit our Web site at
http://www.nikegolf.com/. Editors and journalists seeking editorial information
and downloadable images, visit http://www.nikegolf.com/presscenter. 

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DATASOURCE: Nike Golf



CONTACT:  Dean Stoyer of Nike Golf, 503-532-6018, or





Web site:  http://www.nikegolf.com/ 

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