The 10//2 Collection from Lance Armstrong and Nike

The 10//2 Collection from Lance Armstrong and Nike
Footwear and Apparel Line Brings New Life to LIVESTRONG Campaign 


BEAVERTON, Ore., June 28  /PRNewswire/ -- On October 2, 1996, cyclist Lance
Armstrong was diagnosed with cancer. As he explained, "it was the day I started
to live." After a year of celebrating his LIVESTRONG way of life through the
sale of 50 million distinctive yellow wristbands, which raised $50 million for
the Lance Armstrong Foundation, Nike and Lance have teamed to give the campaign
a new direction. 

  (Photo:  http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-a
           http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-b
           http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )


The 10//2 Collection from Nike is a line of lifestyle and performance product
that is inspired by Lance Armstrong's celebration of life. Offering a variety
of high performance technical cycling wear and lifestyle products, the 10//2
Collection celebrates the two sides of Lance -- the fanatically driven and the
totally casual -- while acknowledging the significance of that day.

Of course, yellow plays a pivotal role in the 10//2 Collection. Yellow is
Lance's color -- the color of the jersey he's won a record six times, and the
color that has come to stand for the hope he shares with cancer patients around
the world through his foundation. Nike integrated yellow throughout the line by
incorporating a yellow band on each product.  The Lance Armstrong Foundation
will continue to receive $1.00 for each 10//2 Collection item sold.

The 10//2 Collection can be purchased online at http://www.wearyellow.com/ and
http://www.niketown.com/. It is available in full distribution beginning July
2, at NikeTown, Nordstroms, Finish Line and specialty cycling shops nationwide.
The line ranges in prices from $20 to $100.

In addition to signature 10//2 Collection caps, 10//2 messenger bags, 10//2
hoodies, 10//2 tees, "Good Days/Great Days" tees, and 10//2 polos for men and
women, the line includes distinctive performance apparel, including: A Dri-FIT
Waffle Half-Zip, Dri-FIT Waffle short, and Dri-FIT Waffle Pant for men; Dri-FIT
Sport Bra, Temp Track short and Dri-FIT Slacker Jacket for women.

Footwear includes the Nike Free 5.0 (men/women, the Air Zoom Miler (men/women),
the Nike Free Trainer 5.0 (men), the Air Zoom Infiltrator (men), the Benassi LA
Slide (men), and the Pazura Thong (women).

  In greater detail:

  Nike 10//2 Performance Jerseys


The long sleeve, short sleeve and sleeveless cycling jerseys are each
thoughtfully designed with the essential features you'd want when your day's
about the bike.  Each performance jersey features:

-- 100% Nike Dri-FIT that wicks moisture away from the body to keep you cool
and dry

  -- Mesh inserts at the arms and back of neck for enhanced breathability
  -- An 18-inch invisible zipper that allows for added ventilation
  -- Signature yellow band at the left cuff
  -- 10//2 graphics sublimated on both front and back.

  Nike 10//2 Performance Short


The technically designed bibbed cycling short is extremely comfortable by using
the latest synthetic chamois for cushioned, chafe-free riding. Additional
features include:

  -- U-panel construction in 190-gram nylon spandex
  -- High-performance multi-density chamois for maximum comfort


-- Lycra spandex straps with mesh inserts for enhanced comfort and
breathability

  -- Signature yellow band at left leg

  Nike 10//2 Windfront Vest


The 10//2 Windfront Vest provides essential windproof water-resistance for the
core when cooler, moist conditions prevail. It's the perfect addition to a
cyclist's kit. Additional features include:

-- 100% microfiber polyester is water-resistant and windproof offering superior
protection from the elements

  -- Open-mesh back for enhanced breathability
  -- Extra high collar offers greater wind protection
  -- Full zip front
  -- Signature yellow band at left arm

  Nike 10//2 Footwear - Nike Free


The premise of Nike Free is simple -- to create a shoe that more closely mimics
the foot's natural barefoot action that will both strengthen the athlete's feet
and help to improve performance. Specific features of the 10//2 Nike Free
footwear include:

-- The unique upper is a one-piece Escaine material that allows for a great
fit, while engineered vents enhance breathability

-- The Phylite midsole is siped or cut into an engineered pattern of flex
grooves both laterally and longitudinally throughout the midsole to provide the
most flexible midsole ever in a Nike shoe

-- The outsole is constructed of BRS 1000 rubber inserts added to the Phylite
heel to add durability

  -- Signature yellow band

  About Nike, Inc.


NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan (R), which designs,
markets, and distributes fine dress and casual shoes and accessories; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC,
which designs and markets athletic footwear and apparel for the value retail
channel. 

AP Archive:  http://photoarchive.ap.org

              PRN Photo Desk, [e-mail]

http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-a

http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-b

http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGODATASOURCE: Nike



CONTACT:  Dean Stoyer, Brand Comm. of Nike, [phone], or





Web site:  http://www.nikebiz.com/ 

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