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Soccer Champ Freddy Adu Helps Launch Inaugural NikeGO Afterschool
Program at Washington, D.C. Boys & Girls Club
National Program Kicks Off in D.C. with Future Launches in Chicago, New York
and L.A.
WASHINGTON, Dec. 8 /PRNewswire-FirstCall/ -- Today 15-year-old U.S. National
Team and D.C. United soccer player Freddy Adu, along with U.S. Surgeon General
Richard Carmona, D.C. Congresswoman Eleanor Holmes Norton and other community
leaders, met with kids at the Boys & Girls Clubs of Greater Washington to
launch the NikeGO Afterschool program.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )
In partnership with SPARK (Sports, Play and Active Recreation for Kids), NikeGO
Afterschool brings best practice physical activity programs to kids in
after-school programs at Boys & Girls Clubs, YMCAs, local Parks & Recreation
and other facilities. Beginning in D.C., NikeGO Afterschool will soon also
launch programs in Chicago, New York, and Los Angeles, in a total of 42 sites,
serving 12,000 kids nationally.
"The benefits of physical activity for children are well-researched, yet many
school districts have reduced the time students spend in physical education
(PE) classes," said Molly White, Director for U.S. Community Affairs for Nike.
"We at NikeGO see after-school programs as an additional opportunity for kids
to accumulate the physical activity minutes they need, and have designed a
program to help kids be more active and lead healthier, happier lives."
"We're seeing a continued culture in our nation that includes unhealthful
eating and little or no exercise. If today's kids are to grow up to be a
healthy generation of Americans, we need to get them started down the path to
health now," U.S. Surgeon General Richard H. Carmona said. "In an environment
where resources are limited, it's encouraging to see members of corporate
America step up and find ways to help kids in communities exercise. I
congratulate and thank NikeGO Afterschool for their commitment to our nation's
youth and our nation's health."
A member of the U.S. U-20 National Team and Major League Soccer's D.C. United
team, Freddy Adu, who is the national spokesperson for the NikeGO Afterschool
program, was on hand to assist SPARK trainers in the physical activity session
for kids at the Boys & Girls Club.
"I was lucky that I grew up in a neighborhood, both in Ghana and here in the
States, where each day I could play soccer every chance I got," said Adu. "As a
kid, being active and playing around is an important part of your childhood and
I learned first-hand how much it can help you in keeping your body and mind
healthy. I am happy to be part of NikeGO Afterschool so the kids in my hometown
of Washington, D.C., and other cities will also benefit from being active and
having fun."
To provide more physical activity to children and adolescents ages 5-14, NikeGO
Afterschool and SPARK are providing community after-school instructors with the
tools they need to lead physical activity sessions that are inclusive,
developmentally appropriate and fun. In addition to the training and lesson
plans from SPARK, NikeGO donates equipment kits of Nike products, valued at
more than $10,000.
"Our nation is plagued with public health issues related to childhood obesity
and inactivity," said Congresswoman Eleanor Holmes Norton (D-DC). "NikeGO
Afterschool is an excellent example of how businesses and communities can work
together to provide healthy lifestyles for kids. I thank NikeGO Afterschool for
their contribution to Washington, D.C."
"At the Boys & Girls Club, we are dedicated to offering positive places for
kids. We applaud NikeGO Afterschool for assisting us in providing fun,
physical activities," said Patricia Shannon, President and CEO of the Boys and
Girls Club of Greater Washington. "Having Freddy Adu as part of NikeGO
Afterschool helps inspire the kids and we really enjoyed welcoming him as an
official member of our clubs."
In addition to launching the NikeGO Afterschool program in D.C., NikeGO also
announced the donation of a FieldTurf mini soccer field that will be made
available for Washington D.C., kids to use. The field is made possible by
joint donation of approximately $100,000 from NikeGO and FieldTurf. This
high-performance, low-maintenance soccer field incorporates Nike Grind material
made from byproduct (or what was once waste) from the manufacturing of new Nike
footwear outsoles. The field will allow hundreds of kids of all ages the
opportunity to play soccer on a world-class field.
About NikeGO
NikeGO is Nike's signature U.S. community affairs initiative and the company's
long-term commitment to getting kids more physically active. The program's
mission is to increase physical activity in youths, offering them the support
and motivation to become physically active, stay healthy and have fun. In its
most recent fiscal year, Nike contributed more than $10.5 million in cash and
products and served more than 150,000 kids through its programs and
partnerships. Visit NikeGO.com for additional information.
About SPARK
SPARK (Sports, Play and Active Recreation for Kids) is a research-based
organization dedicated to creating, implementing, and evaluating programs that
promote lifelong wellness. Visit http://www.sparkpe.org/ or call 1-800SPARKPE
or e-mail: for more information.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/
DATASOURCE: Nike
CONTACT: Jill Kinney, office, +1-503-671-2810, or ;
or Maura Keaney, office, +1-202-659-7902, or cell, +1-202-409-7584, or
Web site: http://nikego.com/