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Serena Williams Debuts New Nike Collection for Australian Open
The Serena Williams Collection From Nike Available for First Time at Retail
MELBOURNE, Australia, Jan. 13 /PRNewswire-FirstCall/ -- For her return to the
2005 Australian Open in Melbourne, Australia, Serena Williams will debut The
Serena Williams Collection by Nike, an apparel and footwear collection
available at retail for the first time.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
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This global collection includes apparel and footwear and is about the art of
transformation -- designed to help players transform their look -- and their
game. Fitting of Serena's personality, the colors are bold and include Lymon
(lime) and Imperial (blue).
Serena Williams Transform Dress
The "transform dress" is the signature piece of the apparel collection.
Inspired by the woman who transformed the game, the Transform Dress easily
transitions from a tank and short to a dress with shorts underneath. The
mix-and-match pieces include a tank with keyhole cutouts and Nike Sphere Cool
Mesh; a Dri-FIT short; and a dress featuring Dri-FIT fabric and Nike Sphere
Cool mesh. The Dri-FIT and Nike Sphere Cool Mesh technology ensures that
Serena will stay cool and dry while playing in the soaring heat of Melbourne.
This revolutionary dress will be showcased in Australia and will offer Serena
maximum versatility and visual impact.
Nike Show Glamour SW
The Serena Williams Collection also includes the Nike Shox Glamour SW, which
she wore for the first time in August 2004 in New York. Designed for power
players like Serena, the Nike Shox Glamour SW shoe applies Nike Shox technology
to tennis for the first time ever. A low-profile Nike Shox platform provides
ultra-responsive cushioning, a "Momentum Control System" that supports the foot
during quick cuts and an upper that offers maximum breathability with mesh
quarter panels.
Nike Shox Transform Boots
Serena will once again debut custom-made "boots" for her pre-game warm up.
Designed to match her key apparel pieces, the Nike Shox Transform Boots also
feature the key colors of Lymon and Imperial. The boot, being tested by Serena
and not yet available at retail, provides muscle compression, offering
protection from muscle vibrations that can travel up the leg during high impact
movements on the court. The boot is also light-weight with breathable mesh for
cooling benefits.
About Serena Williams: Serena Williams is ranked 7th in the world in singles
and will play in the Australian Open starting next week -- At her last
Australian Open appearance she won, achieving the historic "Serena Slam"
winning all four Grand Slam tournaments in a row.
About Nike
Nike, Inc. based in Beaverton, Oregon is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and accessories; and
Hurley International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-a
http://www.newscom.com/cgi-bin/prnh/20050113/SFTH057-b
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DATASOURCE: Nike, Inc.
CONTACT: Alexis Patterson of Nike Media Relations, +1-212-367-4447
Web site: http://www.nikebiz.com/