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Nike's Ladies Nights to Drive Thousands of New Shoe Donations to
Girls Inc. Los Angeles
For Every Person Who Trials a Pair of Nike Shox for Her Shoes at the Club Run
LA or Fitness Academy Events, Nike Will Donate a Pair to the Local Non-Profit
Office
LOS ANGELES, June 11 /PRNewswire-FirstCall/ -- As part of Nike's Ladies Night
Campaign, which includes training runs and fitness classes tailored to the
needs and desires of women, the company announced they will donate an expected
1,300 pairs of shoes -- a $40,000 product donation -- to Girls Incorporated of
Los Angeles. The charity is a non-profit that inspires all girls to be strong,
smart and bold.
(Logo: http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )
"The Ladies Night programs are consistent with our message to girls in Los
Angeles," says Kim Kearns, Executive Director, Girls Inc. of Los Angeles. "To
not only benefit from the shoe donations, but to partner with such empowering
and healthy events allows Girls Inc. to underline our commitment."
Throughout the entire month of June, Nike is hosting Ladies Night training runs
and fitness classes in and around Los Angeles. The runs and classes feature
education, gear, prizes and refreshments all geared towards women. Each run
consists of either 3 or 5-mile distances and are free to everyone. The fitness
classes are also free to the public and are held at several fitness centers
including Bodies in Motion, Lyon University Center at USC, Swerve Studio and
CSF 360 in Brentwood.
At both events, Nike offers shoe trials of its newest line for women, Nike Shox
for Her. For each pair tried, the company's community affairs initiative,
NikeGO, will donate a pair to Girls, Inc. Girls Inc. has responded to the
changing needs of girls and their community through programs and advocacy that
empower girls to reach their full potential, understand value and assert their
rights. Girls Inc. of Los Angeles offers programs to more than 4,500 girls each
year at more than 100 sites.
"Through the Ladies Night events, NikeGO is proud to support the goals and
mission of Girls, Inc.," says Celeste Alleyne, Nike's Regional Community
Affairs and Communications Director. "The entire program, including the
donation to Girls Inc., shows our continued support of women and girls being
active and strong."
For more information on the Ladies Night Campaign and schedule of training runs
and fitness classes please log onto http://www.nikewomen.com/ or
http://www.nikerunning.com/runla. For information on Girls Inc. of Los Angeles,
please log onto http://www.girlsincla.com/
NikeGO
NikeGO is Nike's signature U.S. community affairs initiative and the company's
long-term commitment to getting kids more physically active. The program's
mission is to increase physical activity in youth ages 8-15, offering them the
support and motivation to become physically active, stay healthy and have fun.
Nike committed more than $10 million last year in cash and products to get kids
moving and targets to increase that amount in the current year through programs
such as PE2GO. Visit http://www.nikego.com/ for additional information.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/
DATASOURCE: Nike
CONTACT: Celeste Alleyne of Nike Inc., +1-310-670-6770
Web site: http://www.nikewomen.com/
http://www.nikerunning.com/runla
http://www.girlsincla.com/
http://www.nikego.com/