Nike and USA Track & Field Unveil 2004 Federation Uniforms

Nike and USA Track & Field Unveil 2004 Federation Uniforms 


SACRAMENTO, Calif., July 14  /PRNewswire/ -- Today, Nike and USA Track & Field
unveiled the 2004 federation uniforms at the 2004 U.S. Olympic Team Trials in
Sacramento, California. Many of the sport's top athletes were in attendance to
reveal the uniforms that will debut in Athens and be worn during the next four
years of competition. The collection, which includes the Nike Swift Suit,
Marathon Singlet and Unitards, feature a bold USA identity and the colors of
Red, White and Blue. 

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  (Logo:   http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )


During the two-year design process, special attention was paid to zoned
aerodynamics, strategic seam placement, weight reduction, thermoregulation, and
articulated fit. "We believe apparel to be a piece of equipment, not an
accessory," said Jordan Wand, Nike Global Director of the Advanced Innovation
Team. "Apparel must not only fit optimally so that it doesn't impede the
athlete's maximum performance, the design can actually make an athlete faster
through advanced materials, aerodynamic considerations and innovative cooling
technologies."

The Nike Swift Suit was immortalized in 2000 when Cathy Freeman wore it to gold
in Sydney in the 400m. Nike Swift technology has since been applied to other
sports such as speed skating, cycling, rowing and swimming. The 2004 Swift Suit
for track and field is lighter, more breathable and most importantly, faster. 
Much of the innovation developed for Nike Swift technology has been used in
each piece of the 2004 USA Track and Field uniforms.

The new Marathon Singlet uses Nike seamless technology to minimize seams that
might chafe over the course of extended running periods. The Men's
Short-Sleeved Unitard features seaming that has been moved to the back of the
garment for improved aerodynamics and hems with a patented no-sew finish, in
place of seams, that fit snugly against the skin.

Nike, Inc., based in Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and accessories; and
Hurley International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. 

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DATASOURCE: Nike, Inc.



CONTACT:  Nate Tobecksen of Nike, Inc., [phone], or

 



Web site:  http://www.nikebiz.com/ 

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