Nike Announces LeBron James Asia Tour Summer 2005

Nike Announces LeBron James Asia Tour Summer 2005
LeBron James to Inspire and Be Inspired by Kids Across Asia 


BEAVERTON, Ore., July 7  /PRNewswire-FirstCall/ -- Nike announced today that it
will host basketball phenomenon, LeBron James, on a three-city tour of Asia.
Designed as a cross-cultural exchange between LeBron and young kids throughout
Asia, the Tour will make stops in Tokyo, Beijing and Hong Kong beginning August
2nd.

(Photo:  http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO )

From the first day LeBron James picked up a basketball, he has never played
alone, and he's not about to start. LeBron knows he is the sum of his
experiences, those that he has shared with his mentors, coaches, teammates and
fans.  And through his Asia Tour Summer 2005, LeBron and Nike hope to create
new experiences for him with kids in Asia.

"I'm very excited about going to Asia," says LeBron James.  "I've heard a lot
of great things about the basketball culture in Asia, and I can't wait to meet
the kids, and inspire them with my style of play, and be inspired by theirs."

The LeBron James Asia Tour Summer 2005 will create a cross-cultural exchange
between LeBron and the people of Asia, especially the kids. As he connects with
the kids of Asia, he will inspire and be inspired by them. The Tour will
ultimately bring west to meet east, and east to meet west, and will be a great
learning experience for everyone.

Beyond his dedication on the court, LeBron James is dedicated to making a
difference off the court.  In the US, LeBron is the spokesperson for Nike's
PE2GO program. Implemented by NikeGo, Nike's signature US Community Service
program, PE2GO helps increase the quality and quantity of physical education in
schools where physical education classes have been reduced or eliminated.
During his tour through Asia, LeBron will continue his spirit of giving back to
the community by participating in a court donation in Beijing.

   LeBron James Asia Tour Summer 2005 Schedule:
   August 2 - 3, 2005:  Tokyo
   August 4 - 5, 2005:  Beijing
   August 6, 2005:  Hong Kong

  About Nike, Inc.


NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and accessories; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC,
which designs and markets athletic footwear and apparel for the value retail
channel. 

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DATASOURCE: Nike, Inc.



CONTACT:  Rhona Hamilton, [phone], or , or

Shelley Peng, [phone], or , both of Nike, Inc.



Web site:  http://www.nikebiz.com/

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