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KJ Choi Joins Nike Golf Tour Staff
Newest Global Ambassador Feels the Eyes of a Nation Upon Him
BEAVERTON, Ore., Jan. 17 /PRNewswire-FirstCall/ -- The youthful eyes of Korea
are on KJ Choi. He knows they are watching and he takes his responsibilities as
role model for a nation very seriously, which is why every move he makes is
calculated, every decision is well researched.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO )
That is why Nike Golf is proud to announce that golfer KJ Choi has made the
inspired choice to join the professional Tour Staff of golf's newest leader.
Choi is featured prominently with a host of fellow Nike Golf Tour Staff players
in two new commercial spots that debuted this past weekend during network
coverage of the Sony Invitational from Hawaii.
In one spot, "Decisions," Choi and 14 other golfers and professional athletes
face a number of common yet agonizing choices during a round of golf. In the
end, it's the aggressive approach they choose in fitting Nike Golf style. In a
spot for the Nike One Black, Nike Golf's longest Tour ball, Choi and others
chronicle their longest drives with the ball. Choi leads off the commercial
with a memorable line ... "I punished this ball so badly, I sent it to the
moon."
Nike Golf's newest golfer is already proving to be an integral member of the
professional team.
"I feel responsible being a new face for Nike Golf in Korea. A lot of the young
players, not only in Korea, but other junior players, will be looking up to me
and will be studying what kind of equipment that I'll be using," said Choi, who
has the distinction of being the first Korean to earn a PGA Tour card. "I
expect the change will be a breakthrough for my golfing career and the new
equipment will set a new level of powerful play for me. I just feel very
honored to be a part of the Nike family."
Choi, currently ranked 24th in the World Rankings, will open the 2005 PGA Tour
season at the Buick Invitational in San Diego. He recently joined fellow Nike
Golf Tour Staff players for a series of commercial shoots featuring Nike Golf's
family of performance irons, the Nike One Black golf ball and a new Nike Golf
brand spot.
"KJ Choi is a global ambassador and Nike Golf is a global company. His impact
will be far-reaching and his input will be invaluable," said Kel Devlin, Nike
Golf Global Sports Marketing Director. "Korea, in particular, is a key region
for us. KJ will be able to help us develop junior golf programs in that country
and introduce our brand to new generations of golfers."
Choi is expected to play Nike Golf's 410cc Ignite driver, the Ignite T60
3-wood, Nike Forged Wedges and the Nike One Black golf ball. Choi has been so
impressed with the selection of irons that Nike Golf has presented him that he
is still deciding between Nike Golf's Forged Blade Irons, the new Pro Combo OS
irons and the Forged Pro Combo Irons.
Choi has been particularly fond of the Nike One Black ball since he began
testing with Nike Golf late in 2004. The longest Tour ball that Nike Golf has
ever designed has had tremendous success since it was introduced last July with
input from Stewart Cink. Appropriately, Cink was the first to win with the One
Black in 2004. Choi plans to add to the ball's streak of success in 2005.
"In my career I've used a lot of balls, but I've really never seen or hit a
ball with such superior quality," said Choi. "The One Black has very good spin,
and it is very strong against the wind. I expect a lot of good things this year
with the One Black."
In addition, Choi will be wearing the technical styles from Nike Golf's apparel
and footwear lines beginning in 2005.
Choi begins his fifth season on the PGA Tour this year. In 2004, Choi had seven
finishes in the Top 10 including a third place finish at the Masters in just
his second appearance at the prestigious event.
Nike Golf, located in Beaverton, Oregon, is passionately dedicated to honoring
and respecting the traditions and heritage of the game, and to providing
committed golfers with the absolute best equipment in the game in every product
category. For more information on Nike Golf, visit our Web site at
http://www.nikegolf.com/. Editors and journalists seeking editorial information
and downloadable images, visit http://www.nikegolf.com/presscenter.
http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO
http://photoarchive.ap.org/
DATASOURCE: Nike Golf
CONTACT: Dean Stoyer of Nike Golf, +1-503-532-6018 or
Web site: http://www.nikebiz.com/