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Joan Benoit Samuelson and Marla Runyan Join Northside and
Southside Marathon Teams for Official Pre-Race 'Rally'
Teams Race for Refurbished Parks and Nike Footwear for Their Community; Fans
Can Support Their Side at http://www.nikerunning.com/chicago
CHICAGO, Oct. 6 /PRNewswire/ -- So which is it, the North or the South? On
October 10, 2004, two teams of local Chicagoans competing marathon weekend will
answer this question and be rewarded a big payoff for their community - a
refurbished park and Nike footwear. But they need help from their fellow
Chicagoans to make it happen. The two teams of Northside and Southside runners
selected by Nike must do their best to convince their fans to cast their votes
of support online at http://www.nikerunning.com/chicago or at the NIKETOWN
Runner's Lounge. Votes can be cast in the days leading up to and during
marathon weekend.
At the end of the competition, the votes will be tallied and $100,000 worth of
running shoes will be distributed to Chicago Park District. The percentage
breakdown for donation to the north and south side will be based on the total
votes tallied. In addition, Nike will donate resources, including Nike
employee volunteer time, to refurbish a park chosen by the overall winning team
and located in their half of town. This donation is a part of NikeGO, a
national program offering thousands of children, ages 8-15 the support and
motivation to become physically active, stay healthy and have fun.
"This is a fun way for runners to achieve their personal best on race day while
showing their Chicago spirit," says Andrea Fairchild, Nike Brand Marketing
Director for Chicago. "It's also a great opportunity for all Chicagoans to help
their communities stay active."
The two teams will gather for a pre-race rally at Niketown Chicago, joined by
Joan Benoit Samuelson and Marla Runyan, on Friday, October 8 at 12 noon.
Samuelson is this year's race commentator and one of the all-time great
marathoners the world has ever seen. Winner of the first Olympic women's
marathon (1984), Samuelson set an American record at the Chicago Marathon with
a time of 2:21:21 (1985), which she held for 15 years. She still holds the
American record at the 25K with a time of 1:24:43 (1986). Legally blind, Marla
Runyan was the first-ever Paralympian to compete in the Olympic games (2000).
Runyan was one of the top finishers in her Marathon debut at the NYC Marathon
with a time of 2:27:10 (2002), and set a new American record of 1:05:52 with
her win at the New Haven 200K US Championships (2003).
For more information on the North and South teams, visit
http://www.nikerunning.com/chicago.
NIKETOWN Runner's Lounge
669 N. Michigan Ave.
Thursday, October 7: 10 AM - 8 PM
Friday, October 8: 10 AM - 9 PM
Saturday, October 9: 9 AM - 6 PM
About NikeGO
NikeGO is Nike's long-term commitment to promote healthier kids through
physical activity. The program's mission is to reach kids ages 8-15, offering
them the support and motivation to become physically active, stay healthy and
have fun. For more information about NikeGO and to obtain a copy of the NikeGO
Annual Report, visit http://www.nikego.com/.
About NIKE, Inc.
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer
and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned
Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading
designer and distributor of hockey equipment; Cole Haan(R) a leading designer
and marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action sports and
youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC,
which designs and markets athletic footwear and apparel for the value retail
channel.
DATASOURCE: NIKE, Inc.
CONTACT: Anna Schneider of Fleishman-Hillard, +1-312-751-3522,
+1-312-545-4172 - cell, or Maggie Mahler, of Nike USA,
+1-503-671-3289,
Web site: http://www.nikerunning.com/chicago
http://www.nikego.com/