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'Best of 2003' Honors Bestowed Upon Nike Golf's Slingshot Irons by Business
Week, Men's Health
New Clubs Featured in Spot Debuting with Charles Barkley, Tiger Woods
BEAVERTON, Ore., Dec. 11 /PRNewswire-FirstCall/ -- Less than one month after
its launch at retail, Nike Golf's new Slingshot Irons are receiving Best of 2003
honors from respected sources such as Business Week Magazine and Men's Health.
The announcement comes on the eve of a new commercial spot featuring the
revolutionary Slingshot Irons with the world's No. 1 golfer Tiger Woods and NBA
analyst and renowned avid golfer Charles Barkley.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO )
Woods and his now-famous confidante, Frank the head cover, look on while Barkley
swings the more forgiving Slingshot irons in new creative for Nike Golf from
Wieden & Kennedy airing for the first time this weekend on ABC.
"Innovation, big and small" -- that's what Business Week looked for in picking
the Best Products of 2003 in its December 15 issue, while Men's Health
supposedly tested thousands of new products and selected 77 to honor with its
1st Annual Tons of Useful Stuff Awards in the December 2003 issue.
According to Business Week, Slingshot is one of this year's creme de la creme:
"If you're a weekend golfer who struggles on the fairway, you might find
Nike's Slingshot irons more forgiving and easier to use than your current
clubs. Ten years in the making, the unconventional-looking irons ($699
with steel shafts; $799 for graphite) have a special "bridge" across the
back of each clubface. That moves the center of gravity well behind the
club face, making it easier to get each shot airborne and minimizing any
slicing."
Under the heading "Master Your Game -- 5 new ways to grab the competitive edge,"
Men's Health said:
"Nike Golf's Slingshot Irons -- Moving the center of gravity lower helps
inexperienced golfers get the ball up."
What started with a plan to develop game improvement irons for his son led Tom
Stites, Director of Product Creation for Nike Golf, on a decade-long journey of
designs, prototypes, and testing -- all intent on shifting the center of gravity
(CG) of each club to promote launching the ball with minimal effort and
increased forgiveness. For the details on Slingshot and the Slingback design,
visit http://www.nikegolf.com/.
Nike Golf, located in Beaverton, Oregon, is passionately dedicated to honoring
and respecting the traditions and heritage of the game, and to providing
committed golfers with the absolute best equipment in the game in every product
category. For more information on Nike Golf, visit our Web site at
http://www.nikegolf.com/. Editors and journalists seeking editorial information
and downloadable images, visit http://www.nikegolf.com/presscenter.
http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO
http://photoarchive.ap.org/
DATASOURCE: Nike Golf
CONTACT: Dean Stoyer of Nike Golf, +1-503-532-6018 or
Web site: http://www.nikebiz.com/
http://www.nikegolf.com/