Microsoft Demos 'Three Screens and a Cloud' Scenario for Banking

As today's financial institutions target a new generation of customers, Microsoft provides solutions that create a connected experience across multiple environments and devices.


BOSTON, Nov. 2  /PRNewswire-FirstCall/ -- 

  Where:   BAI Retail Delivery Conference & Expo
           Microsoft Booth 215
           Boston Convention & Exhibition Center
           415 Summer St.
           Boston, MA 02210

  What:    During the 2009 BAI Retail Delivery Conference & Expo, Microsoft
           Corp. will demonstrate its "three screens and a cloud" vision as
           it applies to banking, showcasing how different channels can be
           seamlessly tied together, in ways such as these:

           --  Online -- A firsthand look into how today's banks can
               integrate intuitive, user-friendly technologies built on
               Microsoft Silverlight and Windows Presentation Foundation for
               consumers banking online, creating a highly interactive
               experience for financial transactions, research and planning.

           --  In the branch -- An interactive showcase on how banks can use
               Microsoft Surface in the branch to interact with customers
               and provide a rich, aggregated view of their entire financial
               portfolios.

           --  Mobile phone -- Banks can reach customers even when they're on
               the go, through targeted alerts and notifications sent to
               consumers mobile phone via Tellme and Windows® phones.

           --  In the cloud -- Banks can utilize Microsoft's cloud-based
               operating system, Windows Azure, to connect the various
               platforms and devices in a seamless way and scale up or down
               depending on customer demand.


  News:    Microsoft "Millennials and Baby Boomers Banking Channel
           Preference Survey 2009." During the event, Microsoft will release
           the results of a new study on millennials and baby boomers and
           their channel preferences when interacting with financial
           institutions.

  When:    Nov. 3-5, 2009

  Who:     Colleen Healy, general manager, U.S. Financial Services Group,
            Microsoft
           Marley Gray, industry technology strategist, U.S. Banking Group,
            Microsoft

  More Info: More information is available at
  http://www.microsoft.com/industry/financialservices/banking/default.mspx.

  (Logo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)


http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO

http://photoarchive.ap.org/

DATASOURCE: Microsoft Corp.



CONTACT:  Matt Pennacchio of Ruder Finn, [phone],

, for Microsoft Corp.; or Caitlin McCabe of

Microsoft, [phone], 



Web Site:  http://www.microsoft.com/ 

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